It's one example, sure, but one that perfectly illustrates the long running trend. Time and time again we see internet campaigns rise up (Boycott this game! Support that game!) that fail when push comes to shove because it takes a lot more effort to actually commit to something than it does to just join a group or sign a petition or make a tweet.
You're generalising boycotts on a single example,
just because there was one boycott that failed that doesn't mean they will all fail.
You're talking about boycott, but this isn't even a boycott,
people are signing and trending in an attempt to show Nintendo their preference for not having region-block.
If that was the case, everyone would think that Nintendo only specialized in "stupid faggot shit for babies" by now.
Needless to say, image does not work that way. People need to care about the critique first and foremost, and it takes a lot, lot more to actually do damage to it.
You talk like it's all or nothing, it isn't that way.
You do realize that you're the one asserting that tweets somehow had to do with Microsoft's stock performance, right? That's on you to prove.
I said that Microsoft have changed it's policies because of the public negative reaction.
The public reaction was everywhere, including, of course, on Twitter.
Seriously, what did tweets have to do with a) Microsoft touting an already maligned and unpopular set of policies, b) Having the weaker press conference, and c) making the console $100 more expensive than its closest competitor? I think those factors matter a shit ton more to investors than a trending hashtag.
This does not dissociate with public's reaction.
Okay, sure, buddy.
Don't get me wrong, Twitter can be a great tool for organization and for spreading information. Protests across the world have shown the significance of social media. Twitter was not the be all, end all, however - it enabled and helped mobilize the larger effort. There's a world of difference.
I'm not saying twitter changed everything.
Twitter is an outstanding tool for spreading info and mobilizing people towards a common objective.
If you think the cause is worth a try, then actually try something meaningful. Armchair activism helps no one - except, ironically enough, for the targets of the campaign who are more than happy to bask in the free publicity.
I don't believe twitter alone will make all the difference,
but, for me, it's a first step in the right direction,
you need to mobilize many people towards a common goal,
then go for other more effective measures with support of these people
So you're basically saying that thanks to twitter, people can actually exercise the right to use the guarantee on their product? Gee...I hate to tell you this, but this same practice tends to work without hashtags. And I bet in half those cases, those customers were just bad-mannered assholes who forgot or lost their receipts and held the local shop cleric personally responsible for manufacturing errors of the cheapest product in the world.
This is what happens in a country with good services like Belgium, UK, USA,
but in many countries, including mine, services suck.
Twitter became a great place for consumers to claim their rights,
it works much better than Procon, which is a federal entity specialized for consumer rights.
Also...how does this correlate in any way with the topic? The wiiu isn't defective because of a region lock, and a legally agreed fixation for one person is a totally different matter than a worldwide service change.
This correlates because it shows how complaining on twitter makes
companies policies changes. I know it's a bit off
