Gabe Newell: Piracy is a “non-issue” to Valve

Discussion in 'User Submitted News' started by soulx, Nov 25, 2011.

  1. soulx
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    soulx GBAtemp Legend

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    No one knows the PC market better than Valve, and in a recent interview with TCS, Gabe Newell explained why Valve is so successful. Recently it was reported how Ubisoft were shunning the PC market due to Piracy, and imposing heavy DRM on their customers, but according to Newell that’s not really the right way to go about it.

    He said that there is a general misconception about piracy, and it’s not really the high cost that forces people to pirate. It’s about the delivery service and how convenient it is to people with purchasing power.

    In general, we think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem”, he said.

    “For example, if a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable.”

    Newell explained a lot more as to how they were providing better services and creating a sense of brand loyalty. He mentioned that piracy is basically a “non-issue” for Valve.

    Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company.”

    He also gave a nifty example as to why this is the case.

    Prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe,” he revealed.

    If only Ubisoft and others could learn a thing or two from this man, the gaming industry would be in a much better position.



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    God, I love Gabe. He is absolutely correct.
     
    11 people like this.


  2. OJClock

    OJClock _____________

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    Kudos to Valve for making Steam well-protected
    I remember back in the day hl2 just came out you could easily crack the steam client to download it for free off of valve's servers
     
  3. Ammako

    Ammako GBAtemp Guru

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    My opinion stands: Valve rules.
     
  4. Necron

    Necron Lurking~

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    We need more guys like Gabe in the gamer industry.
     
  5. ZAFDeltaForce

    ZAFDeltaForce Specialist

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    Steam is awesome. Nuff' said
     
  6. awssk8er

    awssk8er GBAtemp Advanced Maniac

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    I don't like a lot of Valve's games, but as a company their amazing. I'm in love with Steam.
     
  7. Forstride

    Forstride The rudder moves when I turn the wheel

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    Well duh...You can't pirate hats.
     
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  8. DeMoN

    DeMoN GBAtemp Guru

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    Best way to stop piracy is to make the games online-only or online-heavy. Steam just happens to have many online multiplayer games, so it doesn't really feel the effects of piracy as much as other publishers.
     
  9. soulx
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    soulx GBAtemp Legend

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    Half Life, Half Life 2, Half-Life 2: Episode One, Half-Life 2: Episode Two, Portal and Portal 2.
     
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  10. chris888222

    chris888222 GBAtemp's Flygon Fan

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    Even though I don't really like Valve games, I still must admit Valve is fantastic.

    Warning: Spoilers inside!
     
  11. Rydian

    Rydian Resident Furvert™

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    Yeah I brought up this sort of question here.

    http://gbatemp.net/topic/312221-is-it-just-me-or-are-most-video-game-companies-stupid/

    It's like... jesus fucking christ ubisoft. Open your eyes.
     
  12. 4-leaf-clover

    4-leaf-clover SHSL LUCKSTER :/

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    That place you call ''Home''
    And this is why i love Valve.
     
  13. Qtis

    Qtis Grey Knight Inquisitor

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    As said before, make a good alternative for pirating without abnormally limiting DRM and you, sir, have a steady base for grow with average games. But no one can say that Piracy doesn't have some kind of effect on the larger scale. Not those 95% that Ubisoft & Co. use, but still something.


    -Qtis
     
  14. bowser

    bowser Mwa ha ha ha!

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    GBAtemp ↑↑↓↓← → ← →BA
    Real life example of what Gabe is talking about: Me.

    I pirate all my PC games but I just bought Portal 2 for $10 on Steam :P

    And I also bought Half-Life 2 and the Orange Box when they first came out.
     
  15. M[u]ddy

    M[u]ddy GBAtemp Advanced Fan

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    Only bad developer and publisher complain about piracy.
     
  16. awssk8er

    awssk8er GBAtemp Advanced Maniac

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    For the record, I only paid for Portal 2 to play co-op.
     
  17. Jeff88

    Jeff88 GBAtemp Regular

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    Are you serious? Elder Scroll series, Half Life series, and not counting all those ported PC indie single player games that outsold their console version in less than a month are not not good enough?
     
  18. thedicemaster

    thedicemaster GBAtemp Addict

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    they also tend to have some very appealing deals.
    like free games(portal)
    or what they did with portal 2: buy the console version, get it for free on your PC.
    thanks to steam i got both portal 1 and 2 on PC and PS3, and i only paid for the ps3 versions.
     
  19. Range-TE

    Range-TE GBAtemp Advanced Fan

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    i actually stopped pirating alot of PC games since i got steam
     
  20. Arm73

    Arm73 GBAtemp Addict

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    Well that's the reason they are so successful.
    I mean when you pirate a game, you have to deal with crappy torrents, possible fakes, DRM issues, some cracks working better or worse then others,then getting the game up and running without any official support it's also worth a headache, not counting that you don't get online ( official servers at least ) nor game UPDATES ( at least not as soon as they are released ).
    With steam you have the convenience to download your game ( just like piracy but with a steady download rate ) it will work out of the box ( so to speak ) , and it's a legit copy which will be supported with updates and add ons as long as the developers want to,and it's guaranteed to work with your OS.
    Oh and they have sweet, sweet deals all the time !
    So definitely they know the industry, and they are taking all the right steps.
    I couldn't agree more with them.