If an EU Commission has its way, it looks like developers and publishers won't be free to say "Free-to-Play!" very much longer. GamesIndustry International Of course, there's nothing stopping developers from switching over to "Free-to-Pay" and/or "Fee-To-Play." That's not all, of course. They also want developers to remove direct calls for purchases in games aimed at children (Now how are we going to sell all those smurfberries?). The most outrageous demand, of course, is that purchases should require the explicit consent of customers. Utter lunacy, I tell you. Now, this doesn't mean that the moniker will disappear entirely, just that developers will have to be a little more forward with their advertising (or throw around a lot more qualifiers, anyway). Who knows if other regions will follow suit. It's a nice start, but ideas are one thing - application is something else entirely.