Not to be a dick or anything, but even Microsoft learned that "X-Treme" was out dated within the first month of their XP Advertising ventures in 2002.
Err..XP stood (and still stands) for eXPerience, not anything "eXtreme". They tried to sell Windows based around a brand, rather than on version numbering. Whether or not that worked out for them or not is up to you to decide - after all, the upcoming version is branded "Vista" rather than being version numbered.
All Microsoft changed during the XP period was the "Home"/"Professional" tags. With the introduction of SP2, you'll notice your computer merely boots "Windows XP", not "Windows XP Home Edition" or "Windows XP Professional Edition". Anyhow, I'm getting off track. "eXPerience", not "eXtreme".
QUOTE(id242 @ Aug 27 2006, 10:05 PM)It just seems to me, that if starting a new company, a little bit of market research on product name should have been done.