Cineplex signs up for E-Sports with Sony Sponsorship Deal

Discussion in 'User Submitted News' started by Attacker3, Jan 12, 2016.

  1. Attacker3
    OP

    Attacker3 GBAtemp Regular

    Member
    211
    297
    Mar 24, 2015
    Canada
    Underground, in my mother's basement.
    [​IMG]

    Cineplex has decided to use E-Sports as a way to fill their theaters across Canada and perhaps the US later down the line.

    "Esports are quickly becoming a global phenomenon and, as a company, we've invested in it because it allows us to engage a new customer base," said Cineplex spokeswoman Sarah Van Lange.

    Cineplex is offering $50,000 in prizes in one-on-one matchups of "Call of Duty: Black Ops III".

    The tournaments will start on the 16th of January, with qualifying matches being played online, and the following matches being played at 24 select theaters next month. The final event will be on March 6.

    Sony, trying to wiggle in early on, is sponsoring Cineplex and it's new adventure in E-Sports. In return, the tournament will be played on Sony's PlayStation 4. Registration for the tournament will also be free.

    But people worry whether or not this brave deal will bring in enough revenue to be viable for Cineplex.

    SuperData states that sponsorships and advertising accounts for more than three quarters of the revenues for eSports in 2015.

    Shaun Bryne, founder of eSport Gaming Events, says his company has built a self sustaining business by selling tickets to around 3 or 4 events each month, though claims it is still a struggle getting money from sponsors and advertisers.

    "While the Canadian eSports business is growing," Shaun said, "the number of attendees is rarely large enough to warrant attention from deep-pocketed advertisers".




    Let's hope this works out for Cineplex, and then Canadians can have a fairly nice event to go to.

    Source
     
    Last edited by Attacker3, Jan 12, 2016
  2. TotalInsanity4

    TotalInsanity4 GBAtemp Supreme Overlord

    Member
    7,576
    7,659
    Dec 1, 2014
    United States
    Under a rock
    Sweet! Glad that they're offering a reward for people who are really skilled :)
     
  3. kelbiiz

    kelbiiz Member

    Newcomer
    19
    6
    Nov 13, 2015
    Very cool!! thanks for information ...