SWTOR has basically been a complete disaster, they put an enormous amount of resources into voice acting rather than the actual content of the game, and rushed it for a holiday release (not the best idea for an MMO when you think about it)
MMOs are about sustainability and long lasting appeal, and they did not appear to understand this at all. The server activity is basically near dead as this point, server statistics from the past week has shown that around 95% of all 200+ servers are on "light" status, with only one server occasionally hitting heavy status.
To put that in perspective, server status is officially displayed as Light, Standard, Heavy, Very Heavy, and Full.
On top of that they don't have any clue how to actually run the show. Making the game is one thing but being hospitable or reasonable in their moderation is something that escaped them. In particular, they reprimanded many users for activity commonly expected in the way of MMOs, such as trying to get to the end-game quickly, using the auction house to turn a hefty profit, accessing some areas earlier than ideal with the co-operation of others.
And then there's just the blunders of maintaining the actual game. Patches have apparently caused some majors issue, horror stories of characters completely disappearing because of a rollback that removed the maps they were currently on, specific items like a so called "Matrix Cube", of certain difficulty to obtain, vanishing from everyone's possession, and basically lack of fulfilling expections, major things that were anticipated in the major 1.2 patch apparently didn't make it.
Anyhow this is basically all that I've gathered from observations and reports, it's all word of mouth, second hand information. But hell, it's this kind of information that makes or breaks a game in this industry. You gotta get the players really anticipating your game, get them talking positively about it, if you want it to do well.
