NINTENDO FIRES MARKETING REP AMID FIRE EMBLEM FUSS
This year doesn't want for controversies about sexual content in game. Just this week, Blizzard vowed to remove the Tracer archetype's victory pose in Overwatch, while
Square Enix revealed that Star Ocean 5's heroine Miki will wear more substantial underwear in both the Japanese and American versions. Yet the biggest battle of all continues to wage over Nintendo's localization of Fire Emblem Fates. It recently cost one
Nintendo of America employee her job.
Shortly before Fire Emblem Fates arrived in North America, some fans took issue with Nintendo removing a face-touching feature from the game and altering some of the dialogue. Reasonable criticisms emerged, but a different cadre of malcontents took up the cause as another Gamergate-like crusade against those feminists and activists who allegedly seek to ruin video games by covering cleavage and obscuring buttslaps. The online mob focused their ire on Alison Rapp, a marketing rep for Nintendo of America. Rapp spoke extensively about the issue on Twitter, and for that she became a target.
Determined to get her fired from Nintendo, Rapp's detractors looked for dirt and found some: in 2011, a college-age Rapp wrote an essay debating the legality of child porn. Among other statements, she argues for “less strict legislation against the simple possession of child pornography” on the grounds that such laws often fail to lessen actual child exploitation. It's a creepy line of thought, but Rapp treats the subject entirely in an academic context. Higher education is full of bizarre and potentially repulsive arguments often made from a devil's advocate perspective.
This detail was lost on Rapp's detractors, who launched a campaign to label Rapp “pro-pedophile.” Among those calling for her dismissal were such varied voices as the Wayne Foundation, which opposes sex trafficking, and the Neo-Nazis at The Daily Stormer. Of course, Rapp was not truly attacked for the statements she'd made in a college paper five years ago; she was attacked for being part of Nintendo's marketing arm (not its localization team) and having feminist opinions on Twitter.
The ruse worked. Rapp announced Wednesday that Nintendo had fired her, and Nintendo released a statement that Rapp was let go “due to violation of an internal company policy involving holding a second job in conflict with Nintendo's corporate culture” and denied that the social-media barrage aimed at axing Rapp had anything to do with the company's decision. This is standard corporate practice when dealing with controversy, and signs point to Nintendo technically axing Rapp over her part-time job…which her self-declared enemies also dug up and reported.
It seems apparent that Nintendo fired Rapp for the same reasons the company fired localizer Chris Pranger after he spoke too freely on a podcast, and, indeed, the same reasons Nintendo removed risque content from
Xenoblade Chronicles X and
Fire Emblem Fates. Nintendo is a cautious, uptight company with a family-friendly image. Nintendo keeps its American branch on a tight leach. Nintendo dislikes controversy. Yet there's another reason this time around: Nintendo gave in to a witch hunt.