Ad-displaying apps might consume a lot of battery life.

Discussion in 'User Submitted News' started by Rydian, Mar 20, 2012.

  1. Rydian
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    Member Rydian Resident Furvertâ„¢

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    Researchers used a special tool to monitor energy use by several apps on Android and Windows Phone handsets.
    Findings suggested that in one case 75% of an app's energy consumption was spent on powering advertisements.
    [...]
    In the case of Angry Birds, research suggested that only 20% of the total energy consumption was used to actually play the game itself.
    Of the rest, 45% is used finding out your location with which it can serve targeted advertising.


    [​IMG] Source
    [​IMG] Study (PDF)

    I'm not surprised that in-app advertising is an issue, but the 75% number should be taken as an edge case, say a calculator with an advertisement run over 3G. I do wonder how much data usage is impacted as well, for those using cellular connections. Anyways this is comparatively speaking, and done against other processing tasks, so on the whole it might not be that large since the screen itself takes plenty of power.
     
  2. GreatZimkogway

    Member GreatZimkogway Touhou Fanatic

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    This doesn't really surprise me. Lot of stuff ads have to do and keep track of, number of clicks, where to send you, which ad to go to next, flashing those damn images in your face.
     
  3. Hyro-Sama

    Member Hyro-Sama I'm from the fucking future.

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    Ugh. So annoying. I tried to look up ways to rid my phone apps of the dirty ads but it seems you must root your phone to do so.
     
  4. Qtis

    Member Qtis Grey Knight Inquisitor

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    Just pay the few cents for the full version. Ad free (or what's left of it). Apparently even payed apps have some kind of adverts :I
     
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  5. Thesolcity

    Member Thesolcity Wherever the light shines, it casts a shadow.

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    Ads? Oh yea, I use Adaway + Permissions Denied. :wub:
     
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  6. Giggtysword344

    Member Giggtysword344 I want some Scum Nyums

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    I didnt even think there was a reason to block ads now, but i guess i better start learning how to :P
     
  7. DeMoN

    Member DeMoN GBAtemp Guru

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    Nothing really works for me except to turn off wifi when playing. Of course this wouldn't work for online apps, so tough luck.
     
  8. Gahars

    Member Gahars Bakayaro Banzai

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    As if the world needed another reason to hate advertisements.
     
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  9. Hyro-Sama

    Member Hyro-Sama I'm from the fucking future.

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    See? You have to root your phone to use Adaway. The thought of rooting my phone scares me.
     
  10. Thesolcity

    Member Thesolcity Wherever the light shines, it casts a shadow.

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    Why? There's always a way to unroot. :creep:

    What phone do you have?
     
  11. Hyro-Sama

    Member Hyro-Sama I'm from the fucking future.

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    Samsung Galaxy SII.
     
  12. Thesolcity

    Member Thesolcity Wherever the light shines, it casts a shadow.

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    http://forum.xda-dev...play.php?f=1284

    Its called the Epic 4G Touch in the states, I assume its the same for all of NA.
     
  13. DeMoN

    Member DeMoN GBAtemp Guru

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    No point, I have the same phone and rooted it and installed Adaway and it still shows ads in games like Angry Birds.
     
  14. Janthran

    Member Janthran Solarian

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    Why not try with the lite version and paid version? :/
     
  15. Thesolcity

    Member Thesolcity Wherever the light shines, it casts a shadow.

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    Really? Try permissions denied. I don't play it anymore but the one time I did it didn't display any ads. Oh, and disconnecting from 3g/4g/WiFi disables ads, too. :P
     

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