Ad-displaying apps might consume a lot of battery life.

Discussion in 'User Submitted News' started by Rydian, Mar 20, 2012.

  1. Rydian
    OP

    Rydian Resident Furvertâ„¢

    Member
    27,883
    8,113
    Feb 4, 2010
    United States
    Cave Entrance, Watching Cyan Write Letters
    [​IMG]

    Researchers used a special tool to monitor energy use by several apps on Android and Windows Phone handsets.
    Findings suggested that in one case 75% of an app's energy consumption was spent on powering advertisements.
    [...]
    In the case of Angry Birds, research suggested that only 20% of the total energy consumption was used to actually play the game itself.
    Of the rest, 45% is used finding out your location with which it can serve targeted advertising.


    [​IMG] Source
    [​IMG] Study (PDF)

    I'm not surprised that in-app advertising is an issue, but the 75% number should be taken as an edge case, say a calculator with an advertisement run over 3G. I do wonder how much data usage is impacted as well, for those using cellular connections. Anyways this is comparatively speaking, and done against other processing tasks, so on the whole it might not be that large since the screen itself takes plenty of power.
     
  2. GreatZimkogway

    GreatZimkogway Still a Touhou Fanatic

    Member
    2,140
    172
    Jul 21, 2009
    United States
    Senkai
    This doesn't really surprise me. Lot of stuff ads have to do and keep track of, number of clicks, where to send you, which ad to go to next, flashing those damn images in your face.
     
  3. Hyro-Sama

    Hyro-Sama I'm from the fucking future.

    Member
    4,260
    3,015
    Oct 25, 2009
    After Earth
    Ugh. So annoying. I tried to look up ways to rid my phone apps of the dirty ads but it seems you must root your phone to do so.
     
  4. Qtis

    Qtis Grey Knight Inquisitor

    Member
    3,797
    1,296
    Feb 28, 2010
    The Forge
    Just pay the few cents for the full version. Ad free (or what's left of it). Apparently even payed apps have some kind of adverts :I
     
    1 person likes this.
  5. Thesolcity

    Thesolcity Wherever the light shines, it casts a shadow.

    Member
    2,159
    598
    Oct 2, 2010
    United States
    San Miguel
    Ads? Oh yea, I use Adaway + Permissions Denied. :wub:
     
    2 people like this.
  6. Giggtysword344

    Giggtysword344 I want some Scum Nyums

    Member
    251
    63
    Oct 26, 2010
    United States
    Skyloft
    I didnt even think there was a reason to block ads now, but i guess i better start learning how to :P
     
  7. DeMoN

    DeMoN GBAtemp Guru

    Member
    7,651
    102
    May 12, 2004
    United States
    Nothing really works for me except to turn off wifi when playing. Of course this wouldn't work for online apps, so tough luck.
     
  8. Gahars

    Gahars Bakayaro Banzai

    Member
    10,254
    17,404
    Aug 5, 2011
    United States
    New Jersey
    As if the world needed another reason to hate advertisements.
     
    1 person likes this.
  9. Hyro-Sama

    Hyro-Sama I'm from the fucking future.

    Member
    4,260
    3,015
    Oct 25, 2009
    After Earth
    See? You have to root your phone to use Adaway. The thought of rooting my phone scares me.
     
  10. Thesolcity

    Thesolcity Wherever the light shines, it casts a shadow.

    Member
    2,159
    598
    Oct 2, 2010
    United States
    San Miguel
    Why? There's always a way to unroot. :creep:

    What phone do you have?
     
  11. Hyro-Sama

    Hyro-Sama I'm from the fucking future.

    Member
    4,260
    3,015
    Oct 25, 2009
    After Earth
    Samsung Galaxy SII.
     
  12. Thesolcity

    Thesolcity Wherever the light shines, it casts a shadow.

    Member
    2,159
    598
    Oct 2, 2010
    United States
    San Miguel
    http://forum.xda-dev...play.php?f=1284

    Its called the Epic 4G Touch in the states, I assume its the same for all of NA.
     
  13. DeMoN

    DeMoN GBAtemp Guru

    Member
    7,651
    102
    May 12, 2004
    United States
    No point, I have the same phone and rooted it and installed Adaway and it still shows ads in games like Angry Birds.
     
  14. Janthran

    Janthran Solarian

    Member
    3,777
    1,044
    Sep 17, 2011
    United States
    The Pacific Northwet
    Why not try with the lite version and paid version? :/
     
  15. Thesolcity

    Thesolcity Wherever the light shines, it casts a shadow.

    Member
    2,159
    598
    Oct 2, 2010
    United States
    San Miguel
    Really? Try permissions denied. I don't play it anymore but the one time I did it didn't display any ads. Oh, and disconnecting from 3g/4g/WiFi disables ads, too. :P