“They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.” Ask when and he says: “When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.” Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast
News Source:
TimesOnline
Update #1: Sony has replied to Activision's threat. It doesn't look like we will be getting a PS3 price cut..
QUOTESo earlier we reported about the threat issued by Activision Blizzard Boss Bobby Kotick to Sony about the possible pullout of his company to publish games on the PS3 and the PSP if Sony does not cut the price of the PS3 and reduced its licensing fees. An SCEE representative then gave a short response about the matter but refused to comment any further. Well here comes Playstation spokesman Patrick Seybold to the rescue. He responded to the issue and said:
Playstation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners. We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.
Things are really heating up on both ends. Now Sony has a good point on that one. This year's E3 announcement has truly revitalized not only the PS3 but also the PSP with some impressive first and third-party titles. But on the other hand, a number of publishers have also expressed their disappointment to Sony for not announcing a PS3 price drop and Bobby Kotick just took it one step further. Stay tuned for further updates.
