Activision Buys King [Candy Crush] For $5.9 Billion

Discussion in 'GBAtemp & Scene News' started by chavosaur, Nov 4, 2015.

  1. chavosaur
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    chavosaur Austin Trujillo

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    Activision's hold on the casual gaming market has just drastically increased, and this huge acquisition for such a large amount of money may only spell profits for their future.

    I would like to point out though, this acquisition price is absolutely insane.

    Disney acquired Marvel for $4 Billion back in 2009, one of the biggest super hero brands in existence.

    Sounds like Activision just had some strangely expensive taste in Candy.

    :arrow: SOURCE
     


  2. Xenon Hacks

    Xenon Hacks GBAtemp Guru

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    Well they sure are retarded but then again they have money out the wazoo so whatever.
     
  3. Vipera

    Vipera Banned

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    Away from this shithole
    Gotta love when the ripoffs get a lot more money than the originals. I'm still waiting for a good Puzzle Bobble game on 3DS. Some VC game would be nice too, but we all know Nintendo...
     
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  4. Ericzander

    Ericzander I used hax to get yellow name

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    Hmm... It'll be interesting to see how they plan to make a profit off of this. Yes, Candy Crush is doing amazing but none of King's other IPs have come close to it in popularity. I guess there's a Witch one? And a Soda one? But Candy Crush is their cash cow.

    And yes, that's an insane price. Candy Crush is valued by Activision even higher than Star Wars and Marvel were by Disney.
     
  5. Blaze163

    Blaze163 The White Phoenix's purifying flame.

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    I can't help but wonder how much actual candy you could have given out to starving nations with that kind of cash.
     
  6. stanleyopar2000

    stanleyopar2000 The Official GBATEMP Thread Killer. No Mercy.

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    bored housewives finally caught on to the scheme and gave up playing I'm sure

    inb4 Puzzle matching Call of Duty / Destiny cash F2P game comes.
     
    Last edited by stanleyopar2000, Nov 4, 2015
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  7. duwen

    duwen Old Man Yoshi

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    Figures. Activisions entire philosophy these days revolves around recouping as bigger return as possible on as shittier game as possible.
    I thought they were pretty bad when their best output relied on dedicated peripherals, but what they do now with their major franchises is just sheer corporate evil.
    I'll never buy anything from them again after they butchered what was an otherwise great game with Bungie's Destiny - but holding stuff back for dlc and sequels ripped the soul out of that game.
     
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  8. TehCupcakes

    TehCupcakes GBAtemp Regular

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    I view this more as really expensive insurance, rather than a profit-improving strategy. The gaming industry is still constantly shifting, and there are always those who claim mobile gaming is taking over. While I don't think that's the case, if the market ever were to heavily shift in any one direction, Activision is pretty much covered.
     
  9. duwen

    duwen Old Man Yoshi

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    Unless it shifts in the direction of having great games :P
     
  10. leafeon34

    leafeon34 GBAtemp Fan

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  11. Arras

    Arras GBAtemp Guru

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    Just gimme a good Bejeweled 4 without social shit or microtransactions, please.
     
  12. osaka35

    osaka35 Instrucional Designer

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    I'm guessing this includes all the copyrights and trademarks King had. Considering King trademarked/copyrighted someone else's idea and names and then sued them for having it, Activision can now have that power to be huge jerks.
     
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  13. T-hug

    T-hug Always like this.

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    Maybe we'll get to play Candy Crush on CoD load screens and unlock AK47 skins with a match 5! :gun:
     
  14. Foxi4

    Foxi4 On the hunt...

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    Absolutely spot on, I was about to write something to that effect when I stumbled upon your reply. The "Saga" games by King are massive money-making machines, it's an excellent investment by Activision.
     
  15. Bladexdsl

    Bladexdsl ZOMG my posts...it's over 9000!!!

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    expect forced micro transactions in candy crush to TRIPLE NOW.
     
  16. Hells Malice

    Hells Malice Are you a bully?

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    Activision does some stupid shit but I doubt they felt like throwing 5.9 billion dollars down the drain. You don't fix what ain't broke.
     
  17. Lilith Valentine

    Lilith Valentine GBATemp's Wolfdog™ I drool on my knife

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    Between insane and insecure
    Activision stopped shocking me years ago.
     
  18. Vipera

    Vipera Banned

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    There is no way that Activision will make those money back for sure. They'd need to milk it as much as Rovio did with angry birds, so they need to develop and advertise new stuff constantly. Five years is a lot of time for a phone game.
     
  19. Pluupy

    Pluupy Woof!

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    Not "bored housewives" but casual players in general.

    They always move on to the next fad. Hence being called "casual gamers".
     
  20. Foxi4

    Foxi4 On the hunt...

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    Not in the gaming industry. 5 years equals 1-1.5 dev cycle/s for an AAA game. Not only that, we're not just talking about Candy Crush, we're talking about the entirety of King and its properties, including Candy Crush, Candy Crush Soda, Bubble Witch, Pet Rescue, Diamond Digger and more. I would be very surprised if this investment doesn't bounce back within a year or two - unlike the younger core gamers, casual gamers and housewives have disposable income, lots of it, and they'll gladly pay for bubbles, tokens and other assorted nonsense.