It doesn't excuse the ineptitude of modern mass media just because situations like this 'happen in all fields of work' - the vast majority of other 'fields of work' don't have anything
Media was the first business model that was thoroughly digitally disrupted.
Wait ten years and you'll see the problem everywhere.
At the heart of it, it was people pronouncing - I am so intelligent - I don't need to pay for my news - I get it on facebook for free.
So, and in the end it turned out, most of what they really wanted to read in mass - was clickbait (see thread articles in here) some teenagers produced at a clickfarm in georgia.
And as facebook didn't discriminate (we just a platform, we don't take sides) people optimized for outrage bait, because the dumb people clicked on it, and the intelligent people clicked on it, and the bored people clicked on it, and the concerned people clicked on it.
Then because it was free (ad financed) - you had to make sure that only very few people got the bulk of the rewards for it ('money spread thin'), so all of a sudden it became immensely important to be - 'the first' who had a story - and conventional media, was leveled by the distribution mechanism (think facebook) to be exactly the same as any
blog.
Then users were made unaware of who produced the news, to have it show up more 'native' to the facebook ecoystem, so they consumed more, and they trusted an algo to surface whats 'important' - but the algo rather surfaced 'what they liked to click on'.
Now you optimized for people everscrolling in those feeds and click on important sounding stuff, one armed bandid style - and you told them to share it in their personal feeds for more clicks.
And conventional media did what? The didn't own the ecosystem you decided to use (think facebook). You started not to pay them anymore. The ecosystems decided to pay only the first movers (forget double checking) (Apple deciding to pay out revenue for their gaming service per hour played ring a bell?).
Blog content got center staged more often, because they optimized faster for the new paradigm (because most of them didn't care about journalistic integrity (read the book I linked)) - and 'use two sources' doesnt work anymore, because any Bilbo and his twitter feed can now influence public discussion.
So in essence - you ruined a concept called 'gatekeepers' (somone else - human and educated though - decides whats important enough to report on), and replaced it with a full market economy that optimized for your daily dopamine fix.
Then there was a backswing, where people desperately looked for 'pundits' they could trust in. But that doesnt solve the 'ecosystem already ruined' issue. If there is no money, if only the fast movers win - have fun in your youtub economies, getting overflown by BS.
Now - some of that was fine for english speaking outlets, because the internet meant, that they could reach more users (ad targets), but nothing scaled like those fake news farms in georgiam, that also were producing in english.
You cant have it both ways. Free and 'twitter' recent.
Reliable and accurate.
What happened to the weekly newsspaper btw? Now run as a potcast by some celeb with a fancy haircut?
Now, there are systems in journalism to reduce the bull, for example other outlets following up on fakes (like the NYT did in the example above), there are retractions, there are mea culpas -- but in an ever scrolling facebook ecosystem, you dont see them. You dont even know the brand of the news source most of the time. So reputation stopped to matter.
So people thought that fact checking services might be a way out of it - but nobody cared about those either. So that didnt work.
If you don't pay for something (and you dont pirate), you are the product.
Now - unintended consequence - forums like these where people want to share their clickbaity high interest stories from facebook to make sense of them. Or to engage in 'my console is better than yours' opinionwars. Its fine for the first purpose, but if you are into it for the second one - your are grinding down people who are still willing to respond doing breakdowns and analysis for you.
And then you are just posting right wing PR - and no one is opposing, and facebook doesnt make sure you read other stuff as well - and journalism still doesnt get paid, and your favourite
blog wants to sell you water filters - and you've won?
Now - online journalism was responsible for devaluing the banner ad for example - but they werent responsible for people to taking to facebook, or instagram, and staying there all day, reading about other people having sex and '5 stories you wouldnt believe' that was just the lowest common denominator. So everyone started serving.
If you nowadays got journalists that think that clipping from twitter is doing their job, then thats a problem. But then - everyone is doing it, right?
Hard to get the genie back into the bottle.
You have to develop different methods of gaging if something is true, and how important it is. Just blaming news for not being more better, doesnt solve this in any way.
Making activism out of it, letting others know that this is an issue - without having know them whats causing it - isnt solving it.
So stop the outrage? Maybe?
