So, social games have been having a bit of a hard time, recently. Much of the initial hype has calmed down, and Zynga, one of the most prominent developers in the genre, has been having significant troubles on the stock market. Well, this newly released data probably isn't going to make that picture seem any brighter. Destructoid Here's their findings in picture form: Warning: Spoilers inside! For all their bluster about being social, these sorts of games seem to have a terrible, terrible record of holding on to their player bases. Those people who do end up sticking around, however, really stick around (ironically, at the expense of their social lives). It's a relatively small percentage, but it seems to be enough to keep these games going. If any companies are curious about why so many people leave and never return, well, they should've learned from FarmVille: You reap what you sow.