85% Of Social Gamers Quit After One Day

Discussion in 'User Submitted News' started by Gahars, Oct 19, 2012.

  1. Gahars

    Gahars Bakayaro Banzai

    Aug 5, 2011
    United States
    New Jersey
    So, social games have been having a bit of a hard time, recently. Much of the initial hype has calmed down, and Zynga, one of the most prominent developers in the genre, has been having significant troubles on the stock market.

    Well, this newly released data probably isn't going to make that picture seem any brighter.

    [​IMG] Destructoid

    Here's their findings in picture form:
    Warning: Spoilers inside!

    For all their bluster about being social, these sorts of games seem to have a terrible, terrible record of holding on to their player bases. Those people who do end up sticking around, however, really stick around (ironically, at the expense of their social lives). It's a relatively small percentage, but it seems to be enough to keep these games going.

    If any companies are curious about why so many people leave and never return, well, they should've learned from FarmVille: You reap what you sow.
    2 people like this.
  2. pokefloote

    pokefloote GBAtemp Addict

    Mar 20, 2009
    United States
    Yeah, because to play for more than five minutes you need to refill "gems" or "gold" or whatever for $2.99+.
    8 people like this.
  3. frogboy

    frogboy lacking both style and grace

    Dec 6, 2011
    United States
    Games like this get boring very, very quickly. They have absolutely no depth. You can't blame people for quitting.
  4. The Real Jdbye

    The Real Jdbye Always Remember 30/07/08

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    Mar 17, 2010
    QFT. This is starting to become the case for (free) non-social games too, but even a lot of paid mobile games these days constantly pester you to buy in-game items with real cash (items you may be able to afford without real cash eventually, but which will basically take longer than beating the game). At least the games are fully playable without buying any of these items, but it's still annoying to be pestered to buy them.

    Can't really say if I agree with this one, as I haven't played a lot of them but some of the ones I've seen do seem to have a decent amount of depth. Most of them indeed don't, however.
  5. Midna

    Midna Banned

    Apr 13, 2008
    Social games were a fad. Mobile games are similar. Neither is going to do anything to vidya in the long run and Michael Patcher will get severely butthurt about it.
    2 people like this.
  6. RupeeClock

    RupeeClock Colors 3D Snivy!

    May 15, 2008
    Supposing that there are ten million social gamers, 15% of them so play for more than one day equates to 1.5 million players retained.
    I don't know what sorts of numbers they're pulling though.
  7. TwinRetro

    TwinRetro Global Moderator

    Global Moderator
    Aug 29, 2008
    Hiatus Hell
    Hey this game is pretty cool! Let's just build a crack house over here and...WHAT??? I need to invite 5 "Dealers" to my gang if I want to build a crack house? Or...I could spend Gangsta Bucks to build one...

    Hmm...Well, I'm sure as hell not spending any real cash for this crap, and I'm not going to spam my friends for it either...hmmm...choices...
    7 people like this.
  8. LightyKD

    LightyKD Future CEO of OUYA Inc.

    Jun 25, 2008
    United States
    Angel Grove, CA
    I don't completely agree. I believe that mobile games are expanding the industry but the issue with "social" games is that they expect for you to have a shit ton of friends. SimCity Social is a great game but I hate it when I get stuck on a quest due to my lack of playing friends. These social games need to offer different modes for different playstyles. I'm a social butterfly BUT ONLY within my small circle. I don't go collecting friends on Facebook because I only use Facebook to keep in contact with close family and friends, not that random person from High School years ago. Once again, if these social guys could offer different playstyles, I would be more inclined to play.
  9. emigre

    emigre Oh Jeremy Corbyn

    Jan 28, 2009
    United States
    Social gamers in lacking commitment shocker.
  10. DS1

    DS1 伝説の雀士

    Feb 18, 2009
    United States
  11. Just Another Gamer

    Just Another Gamer 星空のメモリア-Wish upon a shooting star- Fanboy

    Feb 29, 2012
    Watching Hibarigasaki's starry sky
    This is why apps like GameCIH was made so you can get the stuff that usually needs real cash for free.
  12. FAST6191

    FAST6191 Techromancer

    pip Reporter
    Nov 21, 2005
    United Kingdom
    So try for an initial hit of money if you can and design for profit with an attach rate of 15% that will probably decrease to somewhat lower as time drags on....

    I fail to see how this is any different to other similar markets like music singles, cinemas and such things, indeed I am fairly sure offering several of those 15% in their main metric would be greeted somewhat enthusiastically.
  13. stanleyopar2000

    stanleyopar2000 Dirty Weeb ( ͡° ͜ʖ ͡°)

    Jun 22, 2007
    United States
    true story:

    Mafia Wars: oh man this seems kinda cool......*15 minutes later*

    what?...there is no GUI or anything where it shows people getting shot??...all text based?!..I never asked for this.

    and that my friends was the first, last and only social game I've ever played
  14. BORTZ

    BORTZ Tired of being the good guy

    GBAtemp Patron
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    Dec 2, 2007
    United States
    Probably because most social games are shiz. Like hot shiz.
  15. The Real Jdbye

    The Real Jdbye Always Remember 30/07/08

    GBAtemp Patron
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    Our Patreon
    Mar 17, 2010
    Yeah, but it's kind of a pain to use and doesn't work on everything. For example it didn't work on Draw Something to get infinite coins/bombs. I used it in Mega Jump to unlock everything though (I now have like 4 billion MP, lol)
    It would be a lot better if Android had something like Cydia's iAPFree that cracks in-app purchases. However from what I've read it's not possible on Android which is a pity. It can be done on a per-app basis, but that involves downloading a cracked APK and I'd rather have my apps stay up to date.
  16. Taleweaver

    Taleweaver Storywriter

    Dec 23, 2009
    I like the looks of that graph. :P

    But seriously: it doesn't surprise me that much. The 'free to play' model contradicts with TANSTAAFL (There Ain't No Such Things As A Free Lunch). Developers (understandably) want to get paid for the work they do, so they want your money. Customers, on the other hand, either don't want or aren't allowed to spend real money on things*. If anything, it's more a matter of when you call the people playing your game gamers.

    Think of it this way: AAA games have shareware versions, demo's, gameplay video's, reviews, and so on, and so on. Are you considered a gamer if you play, watch or read any of those? No. With social games, it's much easier to just install and play it. Assuming it even requires an installation.
    If it was up to me, I'd define a "gamer" by a simple definition: did he payed anything for it?

    I know it's not the best definition ever (it would make it pretty hard to be a "gamer" if you're just playing freeware and cracked games), but in this case, it would give a totally different view of this news.

    While I agree with the OP that social game developers need to hold on to their player base...my disagreement is in what the playerbase IS. You really don't want to cater to people who aren't going to pay you no matter what. So just leave them out of the equation. Focussing on your customers means exactly that: those who only check you out for a free ride will be gone whenever they find something else that's free or easily hacked.

    *you need to be 18 to be eligible for a credit card. And google wallet has no way to put money on it without it.
  17. Ethevion

    Ethevion Wannabe Artist

    Sep 23, 2010
    I think the reason is because the games generally suck. I remember back in the day everyone was playing Dope Wars for a long time. I played it for a few days and thought to myself, why am I constantly refreshing the page for the prices of Opium X to drop to I can buy low and then refresh until prices go up so I can sell high?
  18. Bladexdsl

    Bladexdsl ZOMG my posts...it's over 9000!!!

    Nov 17, 2008
    absofuckinglutely 95% of the so called FREE (my fucking ass) games you can download are like this. I hardly even use my tablet any more and might as well sell the damn thing.
  19. Fear Zoa

    Fear Zoa Still Alive

    Jun 18, 2009
    United States
    Its the future they said, all you "hardcore" gamers are living in the past they said. We have our heads too far up our asses to see when something is a fad they said, well actually they didn't....and that's the problem. They had plenty of money and plenty of time too prepare for this inevitable decline yet they chose to put all their eggs in one basket so to speak.
  20. ferofax

    ferofax End of the World

    Jan 26, 2009
    Social games now restrict the things you can do too much and make you spam people just to play a bit more. How about "No".
    1 person likes this.