10 Years of Atari Games emails released!

Fudge

Remember that death is not the end, but only a tra
OP
Banned
Joined
Aug 26, 2009
Messages
2,653
Trophies
0
Age
27
Location
New York
Website
Visit site
XP
662
Country
United States
Really interesting, this is stuff I love to see get released. I'm about to plow through them, see if there is anything about unreleased games/hardware or prototypes of hardware/games. Here's the source http://kotaku.com/59...dium=socialflow

EDIT: This guy, I am speechless





___________________________________________________________________________
From: GAWD::LIPSON 19-MAY-1992 15:28:10.55
To: @SYS$MAIL:JUNK
CC:
Subj: they WERE out to get us!


... this article was sent world-wide today over the Usenet - i thought that
people here might enjoy knowing what REALLY happened to us.

Peter.



>This was taken off of Delphi by STReport, an Atari oriented newsletter:

> Ctsy Delphi

> 13361 14-FEB 01:33 General Information
> Stoned
> From: VGHOWARD To: ALL

> (Miscellaneous mail to VG&CE that can't be answered in the magazine for
> various reasons -- usually legal -- will be done so here whenever time
> permits by MR. VIDEO GUY. In this installment, MR. VIDEO GUY uncovers the
> Grand Video-Gaming Conspiracy.)

> Dear VG&CE:

> I'm a 16-year-old video-game player and was wondering if you could
> shed light on the first "Golden Age" of video games, the time when Atari
> was king. What ever happened to this company? How did they lose their
> position in the business to what it is today? Thanks, and I also wanted
> to write to tell you what a fantastic job you guys are doing!

> --Debbie Debs Rainsalot, CA




> MR. VIDEO GUY RESPONDS:

> Upon losing millions by the end of 1983, Atari was sold by its
> parent, Warner Communications, and, thus, the Golden Age of video games
> came to an abrupt end. Supposedly, this "crash" came due to Americans'
> waning interest in playing video-games with blocky graphics and dinky
> sound. Nintendo revived the industry in 1985, through careful marketing
> and keen observation of what went wrong the first time around. This is
> the "truth" according to many, including VG&CE's Arnie "Mr. Video-Gaming
> Know-It-All" Katz.

> Don't believe any of this for a second, Deb. This textbook fairy tale
> is the biggest perpetrated lie in video-gaming today. How could Atari
> Inc., one of the top American corporations in the early 80's, be deemed a
> financial loser even though its losses didn't come close to overcoming its
> past profits, taking inflation into account as well? Why did Warner act
> uncharacteristically jittery about these losses? Couldn't one of the
> world's biggest media conglomerates absorb Atari's losses for a lot longer
> than they actually did? Consider the smaller company NEC and their
> TurboGraphX-16. In the book ZAP! -- THE RISE AND FALL OF ATARI,
> mismanagement is blamed for the video-game giant's demise. But even if
> this were the case (which is dubious), why didn't Warner execs just ax the
> boneheads in charge of Atari and replace them? And who says mismanagement
> itself justifies the dismantling of an entire industry? Look at the
> American auto industry. I know what you're thinking..."Whoa, Mr. Video
> Guy has gone off the deep end because of his bitterness from not getting a
> promotion where he works." Yet before you write me off as another
> conspiracy paranoic, ask yourself these questions:

> (1) Who would've benefited from Atari's death?
> (2) Who could've pulled it off?
> (3) Who could've covered it up? Who?

> Atari didn't die, Miss Debs. It was killed -- by NINTENDO. Some
> facts: From the late 1970's to early 80's, Atari dominated the coin-op
> scene. Clearly, the beginning of the video-game industry was not only
> American invented but influenced, too. The only stride that the Japanese
> made during these times was Space Invaders, but they were still too busy
> hawking pachinko, their lame-o answer to pinball. Eventually, it was
> clear to the Japanese entertainment industry that America, along with the
> rest of the world, would never be hip to Japanese pop music and Akira
> Kurosawa flicks. Already the masters of consumer electronic gadgetry.,
> they, naturally, wanted to produce a cultural export. After all,
> America's most profitable export is its culture, in the form of bad
> movies, dumb TV shows, and tone-deaf pop songs. How else do you explain
> Jerry Lewis and the French?

> There was only one avenue left for Japanese entertainment to try
> pervading; video-games. But one thing stood in their way, Atari. Not eve
> n the American companies Mattel and Coleco could topple Atari's grip.
> Competing coin-op game makers also failed to break the company's equally
> tight hold in the arcades, among them Sega. So, you see, Debbie, lots of
> companies on both fronts wanted Atari dead.

> Let us now SPECULATE the events that might have occurred leading up to
> that tragic day in 1983...

> * - Japan's #1 cheesy LCD "card" game maker Nintendo (overconfident by the
> success of their Donkey Kong coin-op and sequels) forms a secret
> alliance with Japan's #1 coin-op game company Sega (producers of
> pretty looking but quickly boring-to-play arcade games) to look at the
> possibility of unseating Atari in the video-game marketplace.

> * - Atari sells over five million units of Pac-Man for their 2600 unit.
> Sears declares the cartridge the second fastest selling item they've
> ever carried. Seeing how Atari is so powerful that it can literally
> slap together an atrociously bad arcade translation and make nearly a
> billion dollars unsettles the Nintendo/Sega alliance. Prompted also
> by the fact that Mattel's superior Intellivision still isn't taking
> off (despite TV endorsements by boring George Plimpton and what
> Nintendo/Sega feels is its excellent pad controllers), they decide to
> back off for now.

> * - (Late 1982) Nintendo cohorts with Coleco to bring Donkey Kong to the
> former leather company's new ColecoVision system, and Sega
> contributes their equally bland Turbo. Despite much fanfare and
> moderate consumer interest, the system only does slightly better than
> mediocre. The Atari 2600, primitive as it is, still manages to
> maintain its majority share in the industry. The Nintendo/Sega
> alliance seems to be going nowhere.

> * - (Middle 1983) Atari reports losses in the millions since its
> ownership under Warner Communications. This is not unusual
> considering that the early years of the Reagan era were a time of
> recession for most American businesses. To bring them out of this
> slump, Atari has big plans for the 5200 and even bigger ones for the
> still-on-the-drawing-board 7800, which promises to outperform all
> video-game systems.

> * - In a desperate move, the Nintendo/Sega alliance makes a deal with
> Warner Communications: Sell off the consumer division of Atari to an
> idiot who would likely run it to the ground. In return, the alliance
> would insure that its powerful lobbyists would petition Congressmen to
> lighten up on antitrust laws barring Warner from acquiring or merging
> with other media companies. This should be a cinch to do, considering
> the Reagan administration's "free trade" and "hands off" policy
> regarding business. Executives at Warner, preferring to control one
> big pie rather than having to worry about several pies, accepts the
> deal.

> * - (Late 1983) Warner publicly announces the financial losses of Atari
> for the year and states misgivings about the video-game business.
> Among their statements is that America is tiring of video games. The
> mass media jumps on the bandwagon, adding that Atari's games are
> "blocky looking" and "dinky sounding", too. Atari stock plummets.

> * - Warner announces the sale of Atari's home division to Jack "The Patsy"
> Tramiel. Tramiel, the mastermind behind the Commodore Vic-20 fiasco,
> declares that the new Atari, Atari Corp., will be in the business of
> selling computers which everyone can afford. He fails to add,
> however, that hardly anyone will want them.

> * - Warner retains the coin-op division of Atari, renaming it Atari Games.
> Two years later, in keeping to their agreement with the Nintendo/Sega
> alliance , they sell it for a killing to the Japanese company Namco,
> the inventors of Pac-Man.

> * - In the same year, Nintendo introduces the NES. After "careful
> evaluation of the previous market", they state that the time is right
> for a new generation of video games. Among the NES' selling points
> are Robbie the Robot and its pad controllers, which are essentially
> improved versions of the Intellivision's.

> * - Having accomplished their mutual goal, Nintendo and Sega cease their
> alliance. It's agreed that Sega will stick to the arcade coin-op
> industry , where it has become #1 after Atari's demise, and stay out
> of the consumer market. Likewise, Nintendo promises to concentrate
> only on home video-gaming and keep out of the arcade scene, except for
> an occasional, badly produced coin-op such as Super Mario Bros. and
> Rad Racer that will only be available for play in kiddie "pizza-time
> theater" restaurants.

> * - Jack Tramiel nearly runs Atari Corp. into the ground, thanks to his
> purchase of the Federated electronic stores and saying stupid, already
> known facts such as Apple computers being "too expensive" and IBM
> systems as "inefficient".

> * - The temptation for Sega is too strong, and so they ally themselves
> with Tonka Toys and jointly enter the home market with the Sega Master
> System, sparking a blood feud with their former ally that continues to
> this day. This venture fails, but Sega is even more determined to "do
> it all".

> * - (1988) Warner Communications merges with Time Inc., forming the Time
> Warner company. The new company acquires controlling interest in
> Atlantic Records. Time Warner is responsible for the Batman motion
> picture and its inevitable, upcoming sequels.

> * - In the January 9th, 1992 issue of Rolling Stone (with Michael Jackson
> on the cover trying to look like a man) there's an article on Sigeru
> Miyamoto, the twisted genius behind Nintendo's "Mario" games. David
> Sheff writes, "...Japanese software, such as books, movies and
> recordings, has had little impact outside Japan. The exception is
> video games. One Japanese writer. ..has noted that Nintendo is
> Japan's largest cultural export, 'bigger than Akira Kurosawa.'"

> Ever wondered how Nintendo got off so easily in their recent court
> settlement with California's Attorney General? Killing off Atari was by
> no means easy for Nintendo, but they did it. Thus, having their sentence
> reduced to a paltry $5 rebate plan couldn't have been that difficult for
> them to do. And look at their past court cases against Tengen, the home
> division of Atari Games, and their attempts to acquire the Seattle
> Mariners.

> Also, why has Sega -- like their trademark mascot, Sonic the Hedgehog
> been such an annoying, arrogant pest to Nintendo? Because they're
> aggressive competitors? Right. They're still resentful over their former
> pact because they felt they got the raw end of the deal.

> The one thing that didn't go as planned for Nintendo and Sega was that
> Atari didn't die completely. Today, Atari Corp. would probably be
> nonexistant if it weren't for the Lynx, originally designed by Epyx, which
> has turned out to be their lifesaver for the time being. Otherwise, the
> Nintendo/Sega alliance pulled off the perfect coup. Software support has
> always been a problem for Atari Corp.'s hardware since the company doesn't
> have the resources of an arcade division. "Divide and conquer" as the
> saying goes.

> I'm not the only one who knows of this insidious plot. I suspect that
> Arnie Katz and the Game "Bill Kunkel" Doctor know it as well, have known
> about it all along, and are keeping mum. However, I doubt they're doing
> this because they're covering up for Nintendo and Sega. Rather, they
> might've been warned to keep their mouths shut by the perpetrators. You
> have to remember that in the latter years of Electronic Games (just before
> the magazine was retitled Computer Entertainment), Katz and the Doc were
> mysteriously absent from its pages, for reasons they care not to
> elaborate. Had they discovered the truth and already knew of Nintendo's
> plans as early as 1984?

> I'll bet Steve "Arnie Katz Lookalike-and-Wannabee" Harris of
> Electronic Gaming Monthly knows a lot about all of this, too. His
> magazine has been bankrolled by Japanese investment from the very start
> (when it was originally Electronic Game Player). Ever noticed how Harris
> and Quarterman are a lot like Katz and the Doc in terms of concept, though
> radically different in style? I doubt this is coincidence rather than by
> design.

> Another whom I believe knows a lot more than he's willing to tell is
> Howard "TV Weatherman Dress-Alike" Phillips, the former Nintendo
> spokesperson who left his position for a conspiciously ambiguous role with
> Lucasfilm Games. Did he learn the truth, too, and decide to get out for
> his own safety, thus, depriving Nester someone to be a sidekick for? A
> while ago, I got a phone call from someone who sounded suspiciously
> familiar:

> "V-Video Guy! Listen -- you've got to get out! You're way over your
> head!"

> "Who is this? Howard?? Is this Howard Phillips?!"

> "Didn't you read the ***damn business section today?? They got the
> ****ing California Attorney General?! The ****ing Attorney General of
> California!! Not even Larry Flynt's ****ing lawyers can protect you!
> I'm warning you as a colleague -- just drop it if you know what's
> ***damn ****ing good for you!!"

> Well, I'm not going to drop it, Howard (or whoever you are). The
> assassination of Atari was the single most horrible event for an entire
> generation of video-gaming. It tore the heart out from what promised to
> be a new age of electronic entertainment - - never mind that it had
> primitive graphics and anemic sound. It robbed the dreams of those who
> were the first to put their hands around a joystick. And, by golly, you
> can be sure that I'm going to keep at it -- till all the files and other
> relevant papers that are locked away in some big government building
> sort-of-place are released so that the video-gaming public can decide for
> themselves what really happened on that fateful day in 1983.

> So there you have it, Debbie. The TRUTH. Now you know why
> video-gaming is in the state it is. And why movies and pop music have
> especially sucked lately. I'll tell you, every day I wonder how safe it
> is to live in the U.S. of A. when even our own video games are dripping
> with corruption and greed. Oh, and thanks for the kind words. We at
> VG&CE always strive to do our best for readers like you!
>*********
>end included text
>*********


>Anyone else know anything about this?

>--
>Christopher A. Joseph (Chris)
> [email protected]

> Waiting impatiently for nanotechnology...
--
Do not adjust your mind, it is reality that is malfunctioning.
 
  • Like
Reactions: 1 person

ferofax

End of the World
Member
Joined
Jan 26, 2009
Messages
2,570
Trophies
0
Age
42
Location
Philippines
Website
nonwhatso.blogspot.com
XP
687
Country
Wow. Quite a read. I didn't imagine Nintendo to be such a shark, let alone Sega.


But let's put it this way: if Nintendo did not come out on top, will the world ever have Mario, Link, or Samus? There wouldn't be the SNES, and there wouldn't be a Final Fantasy. There wouldn't be Ogre Battle. There wouldn't be Shadowrun. There probably wouldn't be Out of This World/Another World as well (not quite sure though; I vaguely remember this being on another platform first). And I could go on.
 

RupeeClock

Colors 3D Snivy!
Member
Joined
May 15, 2008
Messages
6,497
Trophies
1
Age
34
Website
Visit site
XP
2,948
Country
Just keep in mind that Nintendo back then was run by Hiroshi Yamauchi, not the likes of Satoru Iwata who has even worked on games himself in the past.

Iwata is very much the face of Nintendo of Japan right now, holding Nintendo Direct presentations, giving E3 conferences, holding Iwata Asks developer interviews, even having his caricature show up in a few games like Wario Ware Smooth Moves as a shop clerk. Having worked for HAL Labs at the start of his Nintendo career, he's worked on the likes of Balloon Fight, Earthbound and Kirby, so he has background on the company he now runs.

Yamauchi is a startling contrast to this. He was strictly a business man, looking to become successful. Though Nintendo went the way of video games, Yamauchi never personally cared to play the games they would develop and had no expertise regarding them. He had no sort of public relation affairs like Iwata does, he was a business man through and through.

Nintendo then and Nintendo now were run by very different people. Where Nintendo is now a giant in the industry, it's run by a completely different person who probably wouldn't be anywhere near as ruthless as Yamauchi. If Nintendo were run by the likes of Iwata back then, I don't know if they could have had the gumption to come out on top.
 
  • Like
Reactions: 6 people

Rockym

Well-Known Member
Member
Joined
Dec 2, 2007
Messages
207
Trophies
0
XP
253
Country
United States
It's gotta be a joke. Nintendo actually wanted Atari to market the NES in NA originally. Atari was still reluctant after the crash and refused them so Nintendo marketed it themselves.
 

Site & Scene News

Popular threads in this forum

General chit-chat
Help Users
  • No one is chatting at the moment.
    SylverReZ @ SylverReZ: https://www.youtube.com/watch?v=hke2YUirpf4 +1