Thanks all I couldn't get anything working, but got alot of answers here.
Here's what I did with my Lite and DS Linker 16G, while I wait for the full format to finish...
1. Unplug and reconnect all components.
2. Hold up on the D-Pad and switch DS on just like the instructions say. The H&S...
"Start your day with Cup Noodles Breakfast! This limited time flavor blends ramen with your favorite breakfast flavors, including pancakes, maple syrup, sausage, and eggs."