Yadda yadda yadda... I'm not "anti-PSP", but this is a new low. Sony hires an ad agency to create a fake fanboy website to create a viral campaign for their PSP.
link: http://www.alliwantforxmasisapsp.com/blog/
backup link: http://www.ukresistance.co.uk/sonylieblog/default.aspx.htm