I have found in a physical store (game-shop) the game "Super Smash Bros. for Wii U" with 2 differents identifiers (on the top of the box barcode, which is the same).
One is
WUP P AXFP
TSA-WUP-AXFP-EAP (this appears on the box cover)
TSA-WUP-AXFP-EAP-0 (this appears on the disk)
and the...