Video game themed Atari hotels are planned for construction in the United States

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Ever been disappointed that your average hotel isn't video game-y enough for you? Well, it looks like Atari is primed to fill that specific niche, with the announcement of Atari video game hotels. GSD Group has teamed up with Atari to attain the rights to constructing hotels based on the brand across the United States. The first one is set to be built in Phoenix, Arizona, with seven more to follow in other American cities, such as Austin, Seattle, San Franciso, Las Vegas, Denver, Chicago, and San Jose. The press release claims that these hotels "will be the first of their kind", and will offer "immersive entertainment and in every aspect of gaming" which include VR and AR, and venues tailored to accommodate for esports events. The first Atari hotel will begin construction in mid-2020.

NEW YORK, Jan. 27, 2020 (GLOBE NEWSWIRE) -- Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a deal with GSD Group — a leading innovation and strategy agency, led by founder Shelly Murphy and partner Napoleon Smith III — to acquire the rights to build video game-themed Atari Hotels in the United States, with the first location breaking ground in Phoenix, AZ later this year.

Atari, a trailblazer in the gaming industry, is pioneering an exciting new concept: a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality). Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

Hotel development and design is being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the wildly successful Teenage Mutant Ninja Turtles film franchise reboot. True North Studio, a leading Phoenix, AZ-based real estate developer — currently working alongside GSD Group with Steve Wozniak’s Woz Innovation Foundation — will develop the first Atari-branded hotel.

“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”

More than 2.5 billion gamers across the world spent more than $152.1 billion (US) on games in 2019 alone; an increase of +9.6% year on year. One of the most distinctive trends in gaming is gamers gravitating toward recognizable intellectual property. Atari Hotels will offer consumers exactly that, marrying the origins of gaming and the future of the booming industry into a fun and unique travel destination.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” said Napoleon Smith III.

“Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming. We’re excited to be working on this project with such great partners and to bring a big win to Arizona,” added Shelly Murphy.

The first of the Atari Hotels is planned to break ground in 2020 in Phoenix, AZ with initial additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. For more information about Atari Hotels, please visit www.atarihotels.com.

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DANTENDO

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in a thread the other day i was saying atari such a great name should be back in the game with the big heads and this is great to see look at the size of tht logo :lol: and mayb theyl be known as hotari haha
 
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shadow1w2

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Weird way for arcades to come back (they'll definitely have the space for a few atari cabinets) but should be cool to see anime and gaming conventions in a gaming inspired hotel.
Bet they'll be stupid expensive though.
Hopefullynthat new atari console wont ruin the brand name too much.
 
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FAST6191

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Of all the things to bet on the Atari name being slapped onto next I would not have gone with hotels saving that they are part of a resort.
 

raxadian

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Of all the things to bet on the Atari name being slapped onto next I would not have gone with hotels saving that they are part of a resort.

The Atari console was good for it's time but nowadays the memory is heavily tainted due to all the crappy games.
 

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