GameStop will be raising its Pro membership costs and phasing out its 10% off used games discount
There was once a time where GameStop was the place to get the latest games, when pre-orders were encouraged, and trading in your completed games was common. These days, GameStop has been struggling, attempting to adapt to a changing market too slowly, and drastically bleeding money each year because of it. Talks of buyouts from other companies and potential bankruptcy and debt have floated around amidst declining stocks and sales for the past two years. These factors have likely resulted in a new change being made to stores across the United States.
Consumers that have shopped at GameStop in the past will likely be aware of their Power Up Rewards Pro program, which lets consumers pay $14.99 a year in order to receive higher trade-in value for their games, a subscription to a gaming magazine, and other minor perks. The most beloved part of their modern Power Up Rewards Pro service is the ability to take an extra 10% off any and all used games, but soon, that won't be around anymore. GameStop is making changes to the subscription, which will see a slight price increase from $14.99 to $19.99, and the phasing out of the 10% discount in favor of a new $5 monthly certificate. This coupon will be usable once a month, and will be applicable to more than just used products, though it's far more situational and isn't a constant perk, like how the 10% off coupon was. GameStop's new changes will roll out soon to various stores in order to test the waters, with all stores expected to make the change.
Time will tell how this change will affect GameStop's dwindling consumer base, for the better or the worse. Things are looking bleak, and it might not be long before GameStop joins Toys 'R Us in bankruptcy.
Source
