Businesses acknowledging free alternatives:
Microsoft vs Linux - yes Linux as the market share, with MS just a few per cent behind. I wonder why MS is still a major player when it is so expensive compared to free?
source:
https://w3techs.com/technologies/comparison/os-linux,os-windows
Adobe (products) Photoshop vs Gimp, Affinity, Paint.net, Sumo etc.etc. Why does Adobe have the market share compared to the myriad of free products?
It can be extremely beneficial for companies to acknowledge their competitors.. then they get to highlight their benefits over the competition as to why you should buy their product.