Netflix claims that Fortnite is one of its biggest competitors

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When it comes to digital streaming, Netflix is one of the largest contenders, being one of the most well known services of them all, managing to reach a massive $16 billion dollars in revenue last year. Netflix tends to vie for consumer's money and time against the likes of Hulu or HBO, or even YouTube, but according to a new earnings report, there's an even bigger enemy to the company; Epic Games' insanely popular video game Fortnite. In the document, Netflix stated that, "we earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO". The company appears to be considering not only subscription numbers, but also how often its users watch content, with Netflix earning about 10% of all viewed television content, and even less when it comes to mobile, which Fortnite tends to dominate in. Despite the gap in both products, Netflix views a free mobile game as more of a stronger competitor rather than other paid television services, showing just how much of a titan that Fortnite has become since its launch.

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WhiteMaze

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Apparently a game is one of their biggest competitors. Not Hulu which is actually much better, or other streaming websites that provide the same service, but Fortnite of all things.

That's like saying McDonald's is one of GameStop's biggest competitors because people go eat burgers instead of buying their games and consoles.

What the actual fuck nugget.
 
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FAST6191

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Apparently a game is one of their biggest competitors. Not Hulu which is actually much better, or other streaming websites that provide the same service, but Fortnite of all things.

That's like saying McDonald's is one of GameStop's biggest competitors because people go eat burgers instead of buying their games and consoles.

What the actual fuck nugget.

They call it the attention economy for a reason. Also better how? A better player/cross platform support only goes so far and it then tends to go on content available which, while somewhat subjective, netflix does seem to do fairly well at.
 

rickwj324

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Netflix is insane. I'm still subscribing for now, but find the latest price hike pretty ridiculous when they're about to lose 20% of their content. Things may get ugly for them once Disney+ hits.

I was about to say exactly this! As Netflix is losing more and more content and many competitors are about to pop up to compete against them, why would they do something as stupid as raising the price!!

I'm a blu-ray collector so there's really no reason for me to pay for netflix since I pretty much own any movie I'd ever want to watch. I did pay for Netflix for their original content (Marvel shows mainly...which are some of the best shows on TV!!). Now that they've lost all of those shows, I have zero reason for them. Now you have Disney, DC, and others launching services.... I think Netflix is going to take a big hit!!
 
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WhiteMaze

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They call it the attention economy for a reason. Also better how? A better player/cross platform support only goes so far and it then tends to go on content available which, while somewhat subjective, netflix does seem to do fairly well at.

They better start calling it the "fix this service up economy" before other real competitors who provide the same and better service than they do, for a lower cost, screw them over.

Honestly it's pretty simple reasoning. If they are concerned about Fortnite while their service is not only more expensive, but also worse in both quality and selection, then the upper brass has no clue what they are doing.
 

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They better start calling it the "fix this service up economy" before other real competitors who provide the same and better service than they do, for a lower cost, screw them over.

Honestly it's pretty simple reasoning. If they are concerned about Fortnite while their service is not only more expensive, but also worse in both quality and selection, then the upper brass has no clue what they are doing.
Fortnite is a fad though. It will imminently self destruct, people will always watch crap. They probably said the same thing about WoW, Facebook, and TF2. The shareholders of Netflix are misguided and dumb though. This shit and its inflated share price collapses this year or early next.
 
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FAST6191

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Fortnite is a fad though. It will imminently self destruct, people will always watch crap. They probably said the same thing about WoW, Facebook, and TF2 though. The shareholders of Netflix are misguided and dumb though. This shit and its inflated share price collapses this year or early next.
But will there be a time without a fad?
 

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Right, that's exactly the point. There is always a wildcard or get rich quick scheme. To call that out as your main competitor makes you look like a hustler.
I am not seeing it.

If 20 years ago you could reasonably assume more people were parked in front of the TV of an evening then you as a TV programmer had that to work with. Today the attention TV once might have commanded is split between computers, streaming services, computer games and more besides. One of said streaming services, presumably known as a "disruptive" company could look out and see that their typical customer/demographic spends more and more of their free time on computer games, specifically in this case Fortnite, and a statement of "our biggest competitor is computer games, specifically Fortnite" which happily gets shortened to "our biggest competitor is Fortnite" seems like a perfectly valid thing to say, no hustle or anything implied from where I sit. Worst I can get from that is the statement might not be as valid when the next fad rolls around.
 

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I am not seeing it.

If 20 years ago you could reasonably assume more people were parked in front of the TV of an evening then you as a TV programmer had that to work with. Today the attention TV once might have commanded is split between computers, streaming services, computer games and more besides. One of said streaming services, presumably known as a "disruptive" company could look out and see that their typical customer/demographic spends more and more of their free time on computer games, specifically in this case Fortnite, and a statement of "our biggest competitor is computer games, specifically Fortnite" which happily gets shortened to "our biggest competitor is Fortnite" seems like a perfectly valid thing to say, no hustle or anything implied from where I sit. Worst I can get from that is the statement might not be as valid when the next fad rolls around.
You are over analyzing it. You always do. Clearly, you are a genius or processing machine, but it is not Netflix's job to compete with all digital attention formats. They only need to be the best in streaming and they won't even be that for very long going forward.
 

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but it is not Netflix's job to compete with all digital attention formats. They only need to be the best in streaming

I can't agree to that.

It is not impossible that they find themselves content to remain where they are but if their investors are expecting growth, growth and a bit more growth then failing to react to someone gobbling your customer base seems like a bad move.

As far as best in streaming then is that not much like a newspaper only needs to be the best newspaper they can be, not try to offer something their competitors (mainly TV and radio news, though I should add internet as well) can not, possible something somewhat intangible?
 

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I can't agree to that.

It is not impossible that they find themselves content to remain where they are but if their investors are expecting growth, growth and a bit more growth then failing to react to someone gobbling your customer base seems like a bad move.

As far as best in streaming then is that not much like a newspaper only needs to be the best newspaper they can be, not try to offer something their competitors (mainly TV and radio news, though I should add internet as well) can not, possible something somewhat intangible?

True. However if you expand into everything just because investors expect more growth, then in no time you'll be making Netflix motorcycles and Netflix frying pans, while all of those products are worse than the competition.

Stick with what you're good at, and make what you do exceptional. Don't try to monopolize the world.
 

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Games (in general) should be bigger than movies, I reckon. Both in screentime terms and money. If they aren't already. Nearly all movies are supremely low-value entertainment to me.
 

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True. However if you expand into everything just because investors expect more growth, then in no time you'll be making Netflix motorcycles and Netflix frying pans, while all of those products are worse than the competition.

Stick with what you're good at, and make what you do exceptional. Don't try to monopolize the world.

I would not view them as the same thing. Diversification of product lines is one thing companies can and have done in the past but is far from the only way to compete.

If a new game about ninjas is out and people are saying we really like this game's story about ninjas then you as a streaming service don't have to make a game about ninjas but maybe get some shows/films/shorts/originals in with a story about ninjas. That would be the sort of thing I expect to see.

I am not entirely sure what fortnite's draw is here, though an interesting speculation I saw was that it was a backlash against game companies drifting away into a see of nonsense (see battlefield and cod in recent times, to say nothing of battlefront and all the others), but if they can quantify it and adjust their service to provide something that set wants then that is utterly basic business logic. Rinse and repeat when the next trend happens, if indeed it is different*, and if you can spot a trend before it happens then so much the better.

*so from where I sit it went from staple of world of warcraft and team fortress 2 (and then counterstrike when they adopted similar models) to DOTA/MOBA to quasi card/tile games (possibly in real-ish) time to stuff like overwatch to pubg and then fortnite when pubg slipped. From where I sit the common factor appears to be short form endless repeated multiplayer with some kind of skills mastery (maths/logic and reactions) but that is just a surface reading, and even there more to divide them than unite them. It would also be hard to replicate such a thing in plain old video, which may be where we are coming unstuck in this discussion, so drill down deeper to see if there is something you can do, or maybe come the other way and up your functionality to some kind of shared watching system (it is not hard to press pause, send out a "we're watching *" message and sync times across things, maybe also do a chat function or assume people have phones, or maybe analyse relationships (you have multiple people on a system and some idea of what each do) and pull people back in that way.
 

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I didn't know there was so many trash commenters on GBAtemp... Spreading their "Wise tastes" as the holly graal to agree with... This the high level pathetic tbh.

But yes they'are quite right, they are competitors because i can see myself also having to face a "decision" to decide either to play or watch Netflix/any show.
And fortnite itself might not be the answer, but Fortnite and his battlepass could be.

It's a freakin time consumer to grind this shit x).
This, exactly this. I cant agree more to this.

The problem isnt people sharing their opinions, since we are all entitled to our own. The problem is when the same people gets biased and talks for everybody to justify their thinking.

You dont like fortnite? good! Not everybody should like it. Wait, you say that the worod would be better without it? Well man, that's just your opinion. At the end of the day, it is just a harmless game that is doing nothing bad to yourself. Same goes for netflix, they are both just pixels. Get over it.
 

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It's the current overrated kid fad. Not saying Minecraft or Fortnite are bad games, just that they are the overhyped games that the kids go crazy for.

I don't think Fortnite is shit because it is the current overrated kid fad. I think it is shit because it is shit, long before it became a global disease. Minecraft, no matter how many annoying kids played it or how insanely popular it was, was and remained a decent game despite the community around it if you considered just the game. Fortnite is not however a good game. So while others might call a game terrible simply because cancerous little toxic hell spawn known as children play such games, I do not. That's far down on the list to mark a game for life.

So again, Minecraft and Fortnite are not the same. Just because they were both popular and played by kids doesn't mean they're the same thing. Completely different games.
 
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nolimits59

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I think it is shit because it is shit
You're the worst...
As i said before, the kind of people you represent are a cancer to this board.
WHAT ON EARTH IS PUSHING YOU INTO NOT ACCEPTING THAT SOMETHING CAN BE GOOD AND YOU JUST DON'T LIKE IT ?
Fortnite have a great gameplay, great market to get money for the devs, looks quite good and also run on 10 years old PCs... WHY IS IT BAD ? Just explain so we can laught please...
 

DeslotlCL

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You're the worst...
As i said before, the kind of people you represent are a cancer to this board.
WHAT ON EARTH IS PUSHING YOU INTO NOT ACCEPTING THAT SOMETHING CAN BE GOOD AND YOU JUST DON'T LIKE IT ?
Fortnite have a great gameplay, great market to get money for the devs, looks quite good and also run on 10 years old PCs... WHY IS IT BAD ? Just explain so we can laught please...
Well guess you took what she said a bit too personal...

It is perfectly fine if she thinks the game is shit, it's her opinion after all. And and at least she isnt making that opinion as a mere fact that everyone should follow... It just her opinion.
 

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