Street Fighter V's new in-game advertisements result in controversy and amusement to fans

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Announced by Capcom earlier this week was the new addition of "sponsored content" to Street Fighter V, which would consist of specific brand logos appearing in-game by sticking advertisements to character models. These adverts would be limited to (at the time of announcement and initial implementation) Capcom specific items, such as SFV costume bundles, or for the Capcom Pro Tour competitive event, and would appear for example, on Ryu's gloves, or would replace Guile's tattoos, on certain parts of the stages, and within loading screens. Akuma's gi normally has a "天" kanji, but with this new patch, it instead sports a Capcom Pro Tour logo.

One highly important factor about all of this is that players can turn this off entirely, by simply switching the three options off in the settings. Once you do that, you'll never see them again. However, players are incentivised to keep them on, as they provide you with Fight Money, Street Fighter V's premium currency that allows you to buy costumes and DLC. There is a limit to how much Fight Money can be earned through these ads, however. Compared to how much "FM" is obtained per match, and how much even the cheapest costume costs will require multitudes of matches to be played with ads just to get close to being enough to purchase one.

Reactions to this have been almost entirely negative, with fans highly upset with the implementation and locations of these advertisements. What do you think? Are you unhappy with advertisements being in a full-priced retail game? Does it not bother you very much, especially due to the fact that you can turn them off? Or do you think the concept is fine, but the execution of the ads being directly on character models is terrible?

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BiggieCheese

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Pretty hilarious that SFV’s bombed so hard that Capcom is trying to put ads in it to try and make more money back. Reeeeally hope this doesn’t set a precedent though.
 

The Catboy

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It sets a bad precedent.

Game companies are looking to get out as much money as they can per game, especially for these “games as a service” titles. I’m fine with that, but I don’t want to see more mobile-style techniques be used, especially when it comes to ads within games. The Xbox 360 home screen having advetisements was annoying to no end, and while this is less intrusive, I hope it doesn’t become a trend.
It's going to become a trend. Publishers are always looking for the next big thing and with microtransactions and lootboxes falling out of popularity, they are are going to start looking for something else.
 

Ziko

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I am out of touch and I have made my peace with it. Nowadays there seems to be always something that makes me go sour with triple A releases of any major dev/publisher. I miss the ps1/ps2/xbox/gamecube days. I know the industry has a come a long way since then, but it was nice to just pay 60 bucks and get my game that just worked by popping it into my console.

I agree. You pay all this money for a game and they still want more by cutting content, microtransactions, lootboxes, etc. The games themselves are often sent out with game-breaking glitches and bugs and the companies don't seem to care and chalk it up to another cost of doing business. You wonder why the F2P and indie markets are thriving now?
 

nodnyl10

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As long as the ads are not game breaking or anything similar. I can live with these kind of things. And you get a reward so its not all that bad. Plus, Capcom is only advertising their CPT and other tourneys i believe.

What is unforgivable is if during gameplay there is an ad (fuck video ads) that will hinder your gameplay any moment. Imagine playing a game with ads and the ad keeps popping up every finish of a round. Disgusting.
 
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I dislike seeing advertisements in games altogether. It's a necessary evil when it comes to mobile games (which are typically free and need to make money somehow), but seeing them in $60 console games is irritating and disempowering. You never really feel like you truly own the game with ads and other nonsense present.
 

Silent_Gunner

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It's totally fine. This is f2p game right, no paid retail release, right?

You got it mixed up with Killer Instinct...3? Killer Instinct Xbox? Killer Instinct 2013???

Killer Instinct 3. Love the game, but it'd be nice to separate the name from the original to prevent confusion. Either way, much better than SF5 IMO, even if the player-base is smaller because of:



--------------------- MERGED ---------------------------

I am out of touch and I have made my peace with it. Nowadays there seems to be always something that makes me go sour with triple A releases of any major dev/publisher. I miss the ps1/ps2/xbox/gamecube days. I know the industry has a come a long way since then, but it was nice to just pay 60 bucks and get my game that just worked by popping it into my console.

Same here, but there are still SOME games that give you your money's worth when it comes to DLC, from what I've heard, namely The Witcher 3 and a few others. Though, I must admit it'd be nice to have it all done on Day 1, but today's consoles may as well be glorified locked down PCs, with all of the "benefits" and "drawbacks" of such. Which is why I will laugh if they kill the Xbox brand in the next console generation by rebranding it as the WindowsBox!
 

Shadowfied

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yeah they definitely
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That is fucking amazing. Never knew that. So shameless. Just, "Coke wins".

Pepsi Invaders (also known as Coke Wins[1]) is a video game for the Atari 2600 platform, based on the popular Space Invaders. It was commissioned by Coca-Cola for their 1983 sales convention, and developed by Atari as a modification of the original Space Invaderscartridge (essentially, an official ROM hack).[2]
>official rom hack
 

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