Street Fighter V's new in-game advertisements result in controversy and amusement to fans

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Announced by Capcom earlier this week was the new addition of "sponsored content" to Street Fighter V, which would consist of specific brand logos appearing in-game by sticking advertisements to character models. These adverts would be limited to (at the time of announcement and initial implementation) Capcom specific items, such as SFV costume bundles, or for the Capcom Pro Tour competitive event, and would appear for example, on Ryu's gloves, or would replace Guile's tattoos, on certain parts of the stages, and within loading screens. Akuma's gi normally has a "天" kanji, but with this new patch, it instead sports a Capcom Pro Tour logo.

One highly important factor about all of this is that players can turn this off entirely, by simply switching the three options off in the settings. Once you do that, you'll never see them again. However, players are incentivised to keep them on, as they provide you with Fight Money, Street Fighter V's premium currency that allows you to buy costumes and DLC. There is a limit to how much Fight Money can be earned through these ads, however. Compared to how much "FM" is obtained per match, and how much even the cheapest costume costs will require multitudes of matches to be played with ads just to get close to being enough to purchase one.

Reactions to this have been almost entirely negative, with fans highly upset with the implementation and locations of these advertisements. What do you think? Are you unhappy with advertisements being in a full-priced retail game? Does it not bother you very much, especially due to the fact that you can turn them off? Or do you think the concept is fine, but the execution of the ads being directly on character models is terrible?

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Zumoly

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I would turn them off and play the game like it was meant to be (not much interest into costumes & such as long as the core game is fine).
 
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It sets a bad precedent.
...but I don’t want to see more mobile-style techniques be used, especially when it comes to ads within games....


Rockefeller's oil lamp was less profitable than its fuel...
Star wars movies are less profitable than their derivative products...
Phones are less profitable than their subscriptions...

Industrialisation and standardisation of video games also led to this LAZY evolution.

We now have DLCs, dopplegangers (blue/red pokemon games), add-ons, microtransactions, loot boxes...
What's new here is that this business model is solely fueled by FRUSTRATION and not NECESSITY (looking at you nintendo).
To be fair, only the emergence of Uncle Bernay's mass advertisments theory could lead to this atrocity.

Just boycott what you can :ha:
 
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Kigiru

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Oh dear let’s hope others don’t follow suit.

MK11:
Finish Him! ...(After the break)

Is not MK11 advertisement confirmed that Shao Khan, a rather popular character that usualy is part of main roster for MK games, will be in fact exclusively available as prerelease dlc?

It's Harakiri, not Fatality.

Ehh, 2018 is like some contest between game companies trying to see who can screw their fanbase more.
 

duwen

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The future predicted by Ready Player One is NOW! Players can handle up to 80% of their screen being filled with paid advertising...

Seriously though, this can be turned off and changes nothing about the game. If they made the incentive for keeping the ads on greater it might be more noteworthy - as it is... meh.
I kind of wish they'd been a bit more creative with it and had 'performed' ads using the SF characters; Chun Li selling perfume, Guile selling beer, Akuma selling cars, etc... they could definitely get away with more intrusive advertising that way.
 
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Kigiru

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The future predicted by Ready Player One is NOW! Players can handle up to 80% of their screen being filled with paid advertising...

Seriously though, this can be turned off and changes nothing about the game. If they made the incentive for keeping the ads on greater it might be more noteworthy - as it is... meh.

The thing is that it's a (without any sales and other price reductions) 60$ title that has not only massive DLC content, but also advertisement material which is kinda wrong, because no one should pay 60$ just to watch ads and being pushed to pay more to get full product. This kind of stuff is good for f2p mobile games and not AAA gaming.
 
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duwen

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The thing is that it's a (without any sales and other price reductions) 60$ title that has not only massive DLC content, but also advertisement material which is kinda wrong, because no one should pay 60$ just to watch ads and being pushed to pay more to get full product. This kind of stuff is good for f2p mobile games and not AAA gaming.
Except that $60 thing is bullshit... when it first launched almost 3 years ago, yeah, true... but right now I can buy a brand new physical copy of the Arcade Edition (which includes all the dlc for the 1st two season passes) for less than 20 quid. Even back when the AE released (around a year ago, when I bought it) it was only £35.
I do feel kind of sorry for anyone that bought the incomplete version at launch for a triple A price, and then stumped up even more for the dlc... but anyone with an ounce of sense boycotted it until the AE made it worth buying, and that accounts for most of the current userbase.

edit
I've just double checked prices on the PS store - the base SFV game is now part of the Playstation Hits line and sells for £15.99, and the full AE still sells for £34.99... neither are anywhere near the original AAA price.
 
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raxadian

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The Duke advertised Coke (the drink) and I do remember several 16 bit games that were candy advertising... and strangely had strong copy protection. Because of course they didn't want them to pirate their adverts!
 
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DJPlace

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if you turn this off and it does not let you get FM then to hell with this game.
 

duwen

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if you turn this off and it does not let you get FM then to hell with this game.
You still get fight money as normal with it off, you just get more with it on... although I don't know how they've adjusted it - whether it's less than it used to be without ads or if it's increased from the old norm with ads.
 

raxadian

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This would have never have happened in my day!

proxy


Oh

This and certain other game are the best games made to promote certain brand. Only I am not mentioning the other game because the copy protection really was annoying.

Sneak King sucks but is still fun to play.

What else? Yeah, the video!

 
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lordelan

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No wonder they're selling it so cheap on Steam right now ($8).
Oh 8 bucks? When I read that I instantly went to Steam only to find that I'd have to pay at least 20 bucks to get a few more fighters and even then I'm still missing some from a "3rd fighter pack", lol. No thanks Capcom. Guess I'll wait a little longer. USF IV is still a great game (and probably better than SF V anyway).
 

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