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Humble Bundle acquired by IGN

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Humble Bundle, the PC game and software retailer that's well-known for giving some of it's proceeds to charity, will now be joining IGN's parent company, according to a press release today. Humble Bundle claims that the acquisition won't be affecting what Humble Bundle currently does, and will only assist them by providing more funding for the company. Humble will now be a part of Ziff Davis, a larger corporation that currently owns other properties like PC Magazine, IGN, Speedtest, and more.

John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.

But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.
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Hells Malice

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Humble Bundle lost its soul years ago. They're just a for profit business these days, with a tiny % going to charity for the sake of their public image.

I fully expect this wont hinder anything Humble Bundle currently does. Hell it might increase what they do.
 
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They are the cheapest retailer if they're selling a game you want. They sell older, high-quality games that people might want to actually play. Every now and then for a single dollar, too.
But what are some others retailers with the same business model?

I find their "Humble Store" prices to be rather high. It's their bundle prices that are low.
 
Hells Malice

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Vulpes Abnocto said:
Would you be surprised if that slider disappears?
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I wouldn't be horribly surprised if they merged dev tips with humble tips to increase their profit, but i'd be very surprised if they outright removed the ability to donate to charity.
Right now the sliders are pretty well hidden and I guarantee a majority of people don't mess with them. But it lets them continue to be up their own asses with how much they contribute to charity, even if it's only a tiny portion compared to what they used to give. I have some doubts they'd risk damaging their public perception by removing the ability to have a say where your money goes.

Based on things HB has said in the past, the image of them being primarily for charity is a big deal to them, even if it hasn't been true for years. I don't know if they're so deluded they believe their own words, but they certainly hope everyone else does.
 
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Ritsuki

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To be completely honest, I only buy bundles (never went to the actual shop) and this is only because of the price, I don't care that much about the charity thing. It might sound cruel, but I don't need a bundle to give money, that's just an extra thing. But if they decided to keep the same formula without the charity part I would still do it. If IGN's presence means better games, better prices, then I'm in.
 

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