What's Next for Nintendo?

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With the unfortunate and untimely passing of Satoru Iwata two weeks ago, Nintendo is left in quite a bit of flux at present. It's sad, too, that Iwata had to pass on a rather flat note in his career and with so much vitriol from fans - the Nintendo 3DS, while successful, had nothing on the Nintendo DS, and the Wii U is considered a commercial failure, having not met its market reach due to the rise in tablets that have come out from other manufacturers. We saw Nintendo get completely crushed at E3 in comparison to Microsoft with their advances in virtual reality technology and with their XBOX One actually gaining steam, and with Sony's gigantic reveals of Final Fantasy VII and Shenmue III. They can only go up from there, which in comparison to their confidence at E3 2014, is flat out disappointing. With the announcement of the partnership between mobile company DeNA and Nintendo, along with the whispers of the new Nintendo console, code named the NX, where does Nintendo hope to go from here without the head of the serpent, who has been leading Nintendo through some of the finest ages of modern gaming to date?

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To say that Nintendo suffered a terrible loss two weeks ago is an understatement. It's something that not only hurts Nintendo, but the gaming industry as a whole. We all saw those great tributes respecting him. But not only did they lose a relatively successful president, they lost a gamer at heart who understood his audience. It's not every day you have a corporate executive reaching out to an audience in the way that he did, in moves such as the Iwata Asks interview series or his Nintendo Directs. Who doesn't remember Iwata opening up a brand new Wii U console in full suit and white surgical gloves? In terms of video gaming CEOs, who seem to have (in my opinion) forgotten about what makes video games fun in the first place, Iwata was a one of a kind individual. Finding someone next in line who can live up to that is going to be damning difficult, and quite frankly a lot of people are spooked that this successor will not be up to par in comparison with what Satoru Iwata has accomplished in over a decade of work. So, who are the two most likely successors at this point?

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At this point in the game, the two biggest faces that Nintendo has in terms of a new president are in the form of Genyo Takeda, the general manager of Nintendo's research division, and Shigeru Miyamoto, Nintendo's ace card and, pretty much, the legend behind the most popular series and the king of first party games.

When people hear Genyo Takeda, they ask, "who's this guy?" Genyo Takeda is one of the reasons why the Nintendo Wii was so successful - he pushed to have the user interface completely revamped and in doing so, helped bring about motion technology gaming. From what reports have said about Takeda, though, he's a tad unpopular over in Japan, and he's also 66 years old at present - something that may make him not exactly the most primed for leading a huge gaming behemoth such as Nintendo. He does however, have additional ways to spice up his image, as he was Nintendo's first developer, having created titles such as EVR Race, as well as the main force behind why players were able to save their games in The Legend of Zelda (Source). This guy has the corporate sense, though, and for a lot of people, that's what's important.

And then, we have Shigeru Miyamoto. I'm pretty sure we don't need to introduce him, as almost everyone who's played video games has probably heard of him in some way, shape, or form. With his extensive resume and his vast successes at Nintendo, it's no wonder that people are clamoring for Miyamoto to take up the helm at Nintendo. While I find him to be a decent choice, his skills to me are much better in leading for software development. I don't quite know how Miyamoto would work leading, and quite frankly, a lot of people agree that Miyamoto may end up being a disastrous corporate figure.

So there we have it; we have two men who are two sides of the coin that can essentially fulfill each other's weaknesses. And they are, right now, co-running Nintendo as Representative Directors. While Miyamoto is an excellent software head, his corporate leadership skills may not be up to par as much as Genyo Takeda. With Takeda being a good business executive, albeit an unpopular one, he is most likely going to be the one who takes the position as President of Nintendo.

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That unfortunately leaves the big question still unanswered - where does Nintendo go from there? With the Nintendo NX still shrouded in secrecy (but it did leave a positive impression to investors at E3 this year), and with the details of the partnership with DeNA so left out in the air for speculation, Nintendo is in a bit of a bind. One of my biggest fears with Nintendo is that they get a new president who starts to follow the path that a lot of companies seem to follow as of late - rehashing the same types of games for an artificial sense of profit, while at the same time, distancing themselves from their audience. More uninspired Super Mario rehashes. Honestly, I’m getting a bit tired of the “New” Super Mario Bros. Line. That’s just me though. Looking at the record, following the death of Steve Jobs at Apple, a lot of their products are losing their extravagant flair that they seem to have had - gone are the unpredictable days of innovation and in are the days where the latest technology is going to be thinner, a little bit faster, and glossed over. You hear "ONE MORE THING" and you don't see something great anymore. With Nintendo, this same logic could end up applying, and it could be disastrous for fans who wanted something more. It also doesn't do anyone any favors when their board of directors is so bent on living in the past. Living in the past and failing to embrace modern gaming is something that isn't going to end well. The recent changes to the Nintendo Miiverse (no more social media and post count per day restriction, really?), the lack of voice chat for their games, the vitriol with regards to Metroid Prime: Federation Forces, the lack of releases for the Nintendo Wii U this year, combined with the fact that Satoru Iwata is now no longer with us, it's going to be a rough time for Nintendo moving forward.

That leads to another side divergent topic. I've been reading a lot of comments following Iwata's death that seem to praise his passing, with people cheering on his death as a sign that Nintendo will finally move out of the stone age. After reading a few interviews that took place with Dan Adelman, former independent gaming chief at Nintendo, and seeing how hierarchical Japanese society is, it's no surprise that things like this take a long time to move (Source). Apparently, to get something started, it has to get a vast majority of the stockholders and the board of directors to agree upon it, and that's no easy feat. All it takes, summing it broadly, is one no, and the project is a bust. Risk taking is not rewarded. From what interviews have been painting, Iwata was one of the forces of change within Nintendo, not the reason why Nintendo is holding back from its core audience. With that being kept in mind, I don't necessarily think that Nintendo is going to suddenly change its ways as quickly as some gamers seem to imagine. And don't get me wrong, I want to see a more modernized Nintendo going forward.

Nintendo is at a crossroad right now - a crossroad that can see them blow our socks off at the next E3 with the revelation of the Nintendo NX console, or left in the dust as they fall into mediocrity - with the failure of the Wii U. And it doesn't get worse than this, Nintendo. Get your head out of the gutter, and impress us. With the passing of Satoru Iwata, while I have hopes for the future, I'm left hanging in fear a little bit as a company that has since dominated my household since I was a child could fall into a rut that they just might not make it out of. Will I ever see anything as maddening as the reveal of The Legend of Zelda: Twilight Princess from 2004, again? You guys nailed it at E3 last year, and so what, you fell this year. Everyone falls once in a while, pull yourself together and get up!

What are your guys' thoughts on this? Nintendo's good to go forward? Falling forever into its rut? Somewhere in between? Let me know what you think!
 

WiiCube_2013

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If Miiverse`s new update means something is that Nintendo is going to keep the same as they used to when Iwata was alive. :-/

Restrictions, Amiibo DLC, Gimmicky Bullshit and Underpowered Hardware is what to expect from Nintendo.
 

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I hope Nintendo will take a path similar to that of Microsoft after Phil Spencer took over the Xbox division. I hope for a new president with a new direction, smaller focus on gimmicks and larger focus on games and gamers. Nintendo needs someone who will cause a shift in the company, someone who will change the outlook of its software and hardware division from "Nintendo lives in a bubble" to "Nintendo is a part of a vast and competitive market". Hardware-wise I expect them to at least attempt to surpass the competition, always strive for greatness, even if it comes at the cost of early losses as they can be made up for in software sales and licensing profits. Software-wise I hope to see less small projects that barely qualify as AAA in favour of long-term, large blockbusters like the upcoming Zelda U, more third-party support, even if it costs them to tide the developers over to their camp, and more expansive online functionality in the future, preferably redesigned from the ground up for the upcoming systems. I want them to shake the industry like a huge snow globe, just like they used to in the 8 and 16 bit eras.
 

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I think we all wish for this to be a reality. Great article, @Ryukouki -- there's some really solid points and writing here.

Thank you! I definitely feel like I didn't do Mr. Iwata's passing any justice, and it's a subject I wanted to put time into. I really do appreciate your comments and make sure to look forward to my next piece! :)
 
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WiiCube_2013

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I hope Nintendo will take a path similar to that of Microsoft after Phil Spencer took over the Xbox division. I hope for a new president with a new direction, smaller focus on gimmicks and larger focus on games and gamers. Nintendo needs someone who will cause a shift in the company, someone who will change the outlook of its software and hardware division from "Nintendo lives in a bubble" to "Nintendo is a part of a vast and competitive market". Hardware-wise I expect them to at least attempt to surpass the competition, always strive for greatness, even if it comes at the cost of early losses as they can be made up for in software sales and licensing profits. Software-wise I hope to see less small projects that barely qualify as AAA in favour of long-term, large blockbusters like the upcoming Zelda U, more third-party support, even if it costs them to tide the developers over to their camp, and more expansive online functionality in the future, preferably redesigned from the ground up for the upcoming systems. I want them to shake the industry like a huge snowball, just like they used to in the 8 and 16 bit eras.
Nintendo doesn't have third party support and the only ones buying their home console are just mostly its loyal fans and parents who should`ve given their kids a 3DS instead. So really, Nintendo would have to do a miraculous job to gain back the customers they've lost as well as 3rd party devs.
 

Foxi4

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Nintendo doesn't have third party support and the only ones buying their home console are just mostly its loyal fans and parents who should`ve given their kids a 3DS instead. So really, Nintendo would have to do a miraculous job to gain back the customers they've lost as well as 3rd party devs.
I believe they can do it - they have the capital and the experience to shake the industry once more, like they did after the collapse of Atari. If they provide a premium product with great licensing deals, gamers will come and I will be first in queue, and I'm supposedy Foxi4Sony. I want excellence - give me an excellent product and I will appreciate it, no matter who's label it bears.
 
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WiiCube_2013

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I believe they can do it - they have the capital and the experience to shake the industry once more, like they did after the collapse of Atari. If they provide a premium product with great licensing deals, gamers will come and I will be first in queue, and I'm supposedy Foxi4Sony. I want excellence - give me an excellent product and I will appreciate it, no matter who's label it bears.
Considering Nintendo`s jumped into the Skylanders ship games will always have content held back until you buy those darn thingies and that's annoying because it should either be complete or just friggin sell it as DLC!

Can't wait for the hackers to come up with a way to acess all that content free of charge for games we've already paid for.

--------------------- MERGED ---------------------------

Best part is I'm sure we'll line up at their doors anyway, eventually, because Nintendo, LOL.
Line up? You mean, outside at a local store? ...

I do all my pre-order and new games via online retailers. Much better than waiting in a line.
 
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Ericzander

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and with Sony's gigantic reveals of Final Fantasy VII and Shenmue III.
*Snort* "Hey everyone, here's a remake of a game that we haven't started yet. Get hyped for Final Fantasy VII 2020. And while your at it, can you fund this game called Shenmue III for us? I know we're a multi-million dollar company but we're not sure if people want the sequel to one of the best selling games of 2001."

Now personally, I'm conflicted between which of the two I would prefer to be president. I do know that if they reach outside of the company to get one, I'll be both shocked and furious. But at the same time, I'm interested in what could result from their dual-leadership. Would it be so bad for both Takeda and Miyamoto to run things? (Obviously with Miyamoto being the figurehead and mascot). But I'm worried that if he runs it full time, game quality might drop.

I'm also not entirely sure whether or not I want Nintendo to go in a completely different direction. It's troublesome...

Honestly, I’m getting a bit tired of the “New”Super Mario Bros. Line. That’s just me though.
No it isn't brother. Adding "New" to everything does NOT future-proof it and I can't see why they'd do that from a marketing standpoint.
 
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Ryukouki

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Considering Nintendo`s jumped into the Skylanders ship games will always have content held back until you buy those darn thingies and that's annoying because it should either be complete or just friggin sell it as DLC!

Can't wait for the hackers to come up with a way to acess all that content free of charge for games we've already paid for.

--------------------- MERGED ---------------------------


Line up? You mean, outside at a local store? ...

I do all my pre-order and new games via online retailers. Much better than waiting in a line.

Fine, fine. For new preorders I usually do them online, but eventually after they go out and sell for a while it's cheaper to buy them in the store, so yeah, I do wait on occasion. ;P
 

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Right now, Nintendo is in some kind of limbo state-- they're on life support with a few major releases-- but between now and all the info that will be given "In 2016" I have no idea what's supposed to keep them going.ext year, we're supposed to have new star fox, new zelda, and a new console. Nintendo will be a drag for the next year or so, but they have a lot of stuff lined up for later.
 
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chavosaur

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The way I see it, until younger, innovative minds can outweigh all the old grumpy Japanese men that have been on the board since the 50's, they're not going to change anytime soon.

Interestingly enough, when Dan Adleman, ex Nintendo of America exec, left the company, he actually commented on how hard it was for any ideas to get past the elder higher ups, because they tend to veto anything that goes against tradition.

He basically flat out said that they have no concept of modern gaming because the second anyone has an idea that could be, "too bold," they veto it immediately.

Nintendo has to fucking take a risk again if they hope to achieve anything.

I know you mentioned it in the article, but it just amazes me that they can't just get past their ways and take a damn risk.

I guess I just don't understand Japanese culture enough.

Maybe the next freakin boss can be a fresh young gun that breaks all the rules
 

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Yep, that was the piece that I linked in the article. And huh, I was supposed to interview him. May need to ring the bell again... :unsure:
 

RustInPeace

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I'm no expert, I have no idea what to say other than I'll wait and see what they'll do next. I admit to be the Nintendo fanboy that will buy whatever console they put out, not necessarily whatever game, I have certain priorities, but still. I hope they'll be fine, I can't say that I think they'll be fine, suffering a massive loss at the worst possible time. When their 2015 has been rather underwhelming. Anyways, very well written article, I was thinking Reggie Fils-Aime would succeed, which is crazy I know, but I mistook his position in Nintendo as basically second in command to the President. I guess I can compare this with WWE, for a time the Chairman was Vince McMahon, the CEO was his wife Linda. The former would run the content, the latter run the corporate side. Now he holds both positions. Anyways, with Nintendo, Miyamoto would be the figurehead that runs the content, while Takeda would run the corporate side.
 

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Considering Nintendo`s jumped into the Skylanders ship games will always have content held back until you buy those darn thingies and that's annoying because it should either be complete or just friggin sell it as DLC!

Can't wait for the hackers to come up with a way to acess all that content free of charge for games we've already paid for.
I can see why people would say this for games like MP10, but not every game will have amiibo support (XCX, in Japan at least, doesn't) and for things like Smash, the idea that they had wouldn't really work any other way, you fight against an amibo to level to amiibo up and then you could bring that amiibo to a friends house and then have a 2v2 with his amiibo. I've done it, it was pretty fun, but it wouldn't have really worked or been as fun if they were just shareable online fighters or however else they would've been implemented.
 

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Great article! I really do hope Nintendo changes their ways in the near future and comes back as a large competitor in the gaming scene. All they really need is one amazing game to do it. Look at what Halo did for the original Xbox; many people went out and bought the console because of a single game. If they release the NX with an awesome flagship title (or better yet, produce consecutive games that achieve what I'll call the "Halo Effect"), they can regain ground on their competition and re-establish themselves as a major player in the console wars.
 
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