The best video game trailers of all time?
Video game trailers are surely one of the most - if not the most - important things to get right when launching a new video game. They say first impressions are everything; so if you don't knock it out of the park with the trailer for your latest game - what are you even doing?
We've come a long way from the cheesy video game trailers of the past and now video game trailers can be great showcases for the games they're advertising, from tongue-in-cheek, playful ones that seem to understand their target audience, to the epic blockbuster-style trailers that would give most Hollywood movies a run for their money.
A good trailer can build hype regardless of the final games quality and perhaps even set expectations that the final game could struggle to reach, but at the end of the day, all gamers appreciate a great trailer.
When I think of truly great video game trailers, there are two specific ones that I am always reminded of and that I personally consider two of the greatest.
The Legend of Zelda: Breath of the Wild - Nintendo Switch Presentation 2017 Trailer
During Nintendo's long-awaited Nintendo Switch 2017 reveal event viewers were treated to the ever-great "one more thing" before the event drew to a close and Nintendo dropped the first proper story trailer for The Legend of Zelda: Breath of the Wild.
With its swelling orchestral score and perfectly paced, climactic editing that gave us our best look at the game yet, the trailer wowed audiences and reached a 27M view count on YouTube with over 434K likes and was no doubt responsible for a swathe of Switch pre-orders.
Sonic Mania Pre-Order Trailer
The hype leading up to Sonic Mania's release was truly unique as SEGA was riding high on the goodwill created by handing over development of a proper successor to the original 2D Sonic games to a handful of devoted and talented fans - people that audiences knew could be trusted to do things right.
The Sonic Mania pre-order trailer is particularly special with its beautiful hand drawn animation and music that manages to tug just right at the heartstrings. With an excellent build-up of gameplay timed to the beat of the music and some nostalgic nods - this trailer truly did everything right and further proved that the team behind it knew exactly what they were doing.
What are your favourite video game trailers?
Let us know below and be sure to tell us why!
