Yeah it's a hair oil, kind of like a leave-in conditioner, but it also helps to keep your skin under the beard moisturized a bit, and since it is oily it does help a tiny bit with helping it hold its shape or lay flatter especially after brushing it
The one I have right now that I use every once in a while is tobacco + vanilla scented. It smells -fantastic- IMO, but same issue, for like the first hour or two it is just an ever present scent that I smell on every single inhale.