Just as they did last year, Sony will not be making an appearance at this year's E3. Despite the imminent launch of the PlayStation 5 at the end of 2020, Sony believes that, "[they] do not feel the vision of E3 2020 is the right venue for what we are focused on this year". This will be the first E3 in which Sony doesn't show off their new console, with the reveal of all previous PlayStation systems having taken place during the event, in years prior.

We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.

Rather than focus on E3, Sony plans on marketing the PS5 at consumer shows, where fans can be more directly involved, rather than E3, which has always leaned more towards the gaming industry itself. This means that PlayStation games will not be revealed at E3, nor will any first party PlayStation content be available to demo on the show floor in Los Angeles this summer.

Source

 

[anhminh]

Bad move for Sony. Let be honest, Sony's State of Play is a hot garbage that doesn't really build up any hype at all and E3 is the biggest stage Sony have right now. Giving up on E3 mean giving up on a lots of attention from western gamer which is the major market for Sony.

 

[duwen]

Bad move for Sony. Let be honest, Sony's State of Play is a hot garbage that doesn't really build up any hype at all and E3 is the biggest stage Sony have right now. Giving up on E3 mean giving up on a lots of attention from western gamer which is the major market for Sony.

That's such bullshit. No one cares WHERE they get the information from, so long as we get it from somewhere.
The big shows like E3 were historically 'convenient' for getting a big dose of industry news and announcements within a condensed timeframe, but it's really not necessary anymore.

 

[smf]

I kind of don't know what you don't know....um....can you rephrase the question in a question, @smf ?

I did. Why aren't they showing the PS5 at hundreds of consumer events already if that is what they want to do?

Why not do both? Why would showing at e3 be a bad thing to do?

It sounds more like they aren't ready to show it yet, rather than something magical about e3

 

[Reecey]

I can't tell if this is some sorta satire or joke comment or not. Had to re-read it multiple times. Because I was was one of the youngest of my peers, and unable to attend a showing once, I should pack it up and just quit a hobby that I enjoy? Lol. That's like telling someone if they couldn't see a PG13 movie when they were 10, they should quit watching movies forever.

Who are you to judge success? I think I'll keep on doing what makes me happy, thanks lol.

No it wasn’t a joke, no! It sounded like you just had enough, that’s how it sounded to me. It was just a suggestion for you don’t put all your eggs in one basket so to speak. I can clearly judge you should take my advice I’m very successful in many fields in the Uk, music production, commercial development lots of different genres but it was only a friendly suggestion, you carry on if that’s what you feel happy doing visiting E3 every year... great go girl!!

 

[DANTENDO]

That's such bullshit. No one cares WHERE they get the information from, so long as we get it from somewhere.
The big shows like E3 were historically 'convenient' for getting a big dose of industry news and announcements within a condensed timeframe, but it's really not necessary anymore.

Thts bullshit we do care about wher we get it from - e3 was the ultimate event in the calendar for gaming it has a lot of history and memorable clips on YouTube and we want tht back with a real audience cheering away with excitement when see or hearing something new - back in the day I'm sure most of us was counting the days down so we could watch all 3 of the shows

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No it wasn’t a joke, no! It sounded like you just had enough, that’s how it sounded to me. It was just a suggestion for you don’t put all your eggs in one basket so to speak. I can clearly judge you should take my advice I’m very successful in many fields in the Uk, music production, commercial development lots of different genres but it was only a friendly suggestion, you carry on if that’s what you feel happy doing visiting E3 every year... great go girl!!

You can't be serious mate I didn't feel in her comment she had enough I think Yr just waffling

 

[Silent_Gunner]

Thts bullshit we do care about wher we get it from - e3 was the ultimate event in the calendar for gaming it has a lot of history and memorable clips on YouTube and we want tht back with a real audience cheering away with excitement when see or hearing something new - back in the day I'm sure most of us was counting the days down so we could watch all 3 of the shows.

Back in the day, the Internet was also not a means of delivering information. Nowadays, why go through the trouble of attending an event just because "tradition says so?"

 

[DANTENDO]

Back in the day, the Internet was also not a means of delivering information. Nowadays, why go through the trouble of attending an event just because "tradition says so?"

Go watch zelda reveal 2004 and then a Nintendo direct and be honest when you tell me what was mor exciting

 

[the_randomizer]

I'd just like to let my suffering be known

In 2017, PlayStation invited GBAtemp to their E3 event. When I got to the door, they kicked me out because I was 20--too young to be let into a venue serving alcohol.

In 2018, PlayStation invited less than 100 media to their E3 event, because they had to move all the reporters to a different building, just for the TLOU2 showcase, and it required bussing people from one location to another, and was a mess. We didn't go.

In 2019 they skipped.

2020 they're skipping.

I will likely never get the chance to attend a PS E3 event...all because I was 4 months too young to be in a building where wine was served in 2017.

I cri evritiem

Sony sounds like a spoiled turd to me

 

[duwen]

Thts bullshit we do care about wher we get it from - e3 was the ultimate event in the calendar for gaming it has a lot of history and memorable clips on YouTube and we want tht back with a real audience cheering away with excitement when see or hearing something new - back in the day I'm sure most of us was counting the days down so we could watch all 3 of the shows

It's okay if it's what YOU want, but don't project that on everyone else - a lot of us don't care anymore. We know that times have changed and that information is provided from numerous sources.

Go watch zelda reveal 2004 and then a Nintendo direct and be honest when you tell me what was mor exciting

That has as much (if not more) to do with what was being shown as the method of delivery. There's no reason why a Ninty Direct reveal can't be equally exciting. Terry in Smash reveal was an awesome trailer... and I don't play Smash (but I love SNK's properties).

 

[Reecey]

You can't be serious mate I didn't feel in her comment she had enough I think Yr just waffling

Yeah I was quite serious “mate” she sounded to me in her comment she’d had enough “suffering” was it I red but never mind I won’t lose any sleep over it I was only trying to help but if going to E3 every year is a source of great excitement in her life till she’s 30 odd then...that’s great, really I’m pleased for her!

 

[DANTENDO]

Yeah I was quite serious “mate” she sounded to me in her comment she’d had enough but never mind I won’t lose any sleep over it I was only trying to help but if going to E3 every year is a source of great excitement in her life then...that’s great, really I’m pleased for her!

What she was just telling how it was yr overthinking mate lol- If anything she's the most passionate gamer here-I've praised her before and I'll do it again @Chary keep on doing what yr doing you are an excellent writer and you should be proud of yrself

 

[Reecey]

What she was just telling how it was yr overthinking mate lol- If anything she's the most passionate gamer here-I've praised her before and I'll do it again @Chary keep on doing what yr doing you are an excellent writer and you should be proud of yrself

I’m not going to carry this on but what I will say about Chary she is very passionate and good at what she does at E3 and works hard and she’s still so young but remember there are always people on gbatemp such as myself who have contacts in certain fields who can possibly put her in the right direction in something new I mean I know plenty of women DnB artists in the US that play over here In the UK at festivals every year, who are just as passionate as she is about journalism for E3/Gbatemp so yes just remember not everyone is here to judge, to put someone down but maybe to open new doors for that individual but her response I was amazed..

 

[FAST6191]

I did. Why aren't they showing the PS5 at hundreds of consumer events already if that is what they want to do?

Why not do both? Why would showing at e3 be a bad thing to do?

It sounds more like they aren't ready to show it yet, rather than something magical about e3

For as cringeworthy as a lot of the stage shows and whatever else have historically been they do appear to cost quite a bit. Plus the aggravation of dealing with LA hotels and traffic (possibly also visas).

At the same time I have to wonder if it is that valuable. Historically games were still something of a niche thing so E3 acted as a thing for investors to watch and pretend they knew what was going on (hence at least some of the cringe and bizarre choices of things to showcase, and focus on puffing themselves up despite most gamers not caring so much) but today games are probably big enough to have more dedicated analysts and the like doing better tracking. If you can do easier to manage events (Tokyo Games Show, CES, gamescom, PAX maybe, general online options) and still get the same reach (or better, or just a bit cheaper -- I assume Sony are already going to CES, and indeed MS all those years ago announced the original xbox there).
This is not to say I would bet against them opting out as they don't have enough to show.

 

[graeme122]

E3 is the biggest pile of garbage ever.

 

[H1B1Esquire]

Why not do both? Why would showing at e3 be a bad thing to do?

it's probably more likely they just want to go to different venues they can control with precision.

Logically: big venue with a lot of people=a lot of angry people who vied at a chance to play PS5 and didn't because some scumlord used fiver to have a dude w8 in line 4 him.

If anything, Sony is taking a cue from Nintendo, who skipped an E3 once and focused on pop-up tour buses (or busses, google it) that let college kids play Switch.

The only thing "magical" about E3 is they serve alcohol...if you're old enough to drink it.
Other than that, it really isn't "for everyone". It's not something I really feel like delving into, but at this point,

I'd say your best bet is to wait and watch....better yet, just literally go see what I'm talking about. Talk to event organizers (do some research before you reply to me--email the figures behind these events/expos), expand(ong) your knowledge of how much money goes into making these presentations possible and so on.

Here, start with this:
https://kotaku.com/the-rumor-that-someone-tried-to-steal-the-zelda-breath-1782169456

 

[AkiraKurusu]

They stopped doing the conference stage show, which takes place at E3 in the auditorium, or in a theater in downtown Los Angeles. That's different to the show floor. Every year, Nintendo has still been there; whether it was 2016 and their Breath of the Wild booth, 2017's Odyssey booth, 2018's Pikachu and Eevee themed booth, and 2019's SwSh Pokemon gym. They bring their A game to the show floor.

Absolutely none of these are what I would consider Nintendo's "A game" - the Switch Pokemon games are inherently lacklustre and lazy, with so much cut content it's stupid. Breath of the Wild lacks the same direction and focus 'normal' Legend of Zelda games have due to being open-world, and forced in the frustrations known as weapon and shield fragility and limited stamina when no good Legend of Zelda game had either before. Super Mario Odyssey has far too many rage-inducing Moons (skip rope, beach volleyball, walk in circle on the moon, fragile bridge with Bonzai Bills and Bullet Bills, etc.) to be called 'enjoyable' or an 'A game', along with limiting Mario to only 3 HP instead of 8 - Super Mario 64 DS is still Nintendo's best 3D Mario game.

Instead, I would consider Fire Emblem: Three Houses, Xenoblade Chronicles 2, Super Smash Bros. Ultimate, Kirby: Star Allies, Legend of Zelda: Link's Awakening and Fire Emblem Warriors to be Nintendo's "A games". Those are actually great fun, especially Xenoblade 2, Link's Awakening and Kirby Star Allies.

 

[pedro702]

Why are people surprised? E3 is a huge waist of money they need months of deals so they can show the 3rd partys devs stuff and pay an host and a huge team to do a 40 min show that can be done by a fraction of the price and headches by doing a direct, they started copying nintendo with state of play and seems they liked it, so from now on no more E3 but ps state of plays just like nintendo, e3 will be for ms and other studios now.

 

[H1B1Esquire]

Why are people surprised? E3 is a huge waist of money they need months of deals so they can show the 3rd partys devs stuff and pay an host and a huge team to do a 40 min show that can be done by a fraction of the price and headches by doing a direct they started copying nintendo with state of play and seems they liked it, so from now on no more E3 but ps state of plays just like nintendo, e3 will be for ms and other studios now.

Fucking thank you. I'm glad there are people who can understand how much goes into making this shit (E3 and other expos) possible.

 

[anhminh]

Back in the day, the Internet was also not a means of delivering information. Nowadays, why go through the trouble of attending an event just because "tradition says so?"

No one actually go to E3 except the press and gaming enthusiast. But even among online community, E3 is still the event that gain the most attention and it is very arrogant for Sony to think their "State of Play" can be compete to that. But it really doesn't matter much since most people just read the news instead of follow the event.

 

[smf]

I'd say your best bet is to wait and watch....better yet, just literally go see what I'm talking about.

What are you talking about? Sony have around 300 days to attend hundreds of events, the closer they get to launch date the more expensive it will be as they'll be running multiple events at the same time. So where are these events? If they aren't holding them now, why not?

expand(ong) your knowledge of how much money goes into making these presentations possible and so on.

Sony is broke now? It only sounds a lot of money, the cost of attending e3 is tiny in comparison to how much they'll be spending marketing the ps5. Money spent on e3 goes a long way though.