During this year's Game Awards, Microsoft stole most of the spotlight by revealing the name of their next-generation gaming console. Or so we thought. Originally revealed as the Xbox Series X, the latest system in the line of Microsoft's consoles, the name garnered confusion and ridicule. Now, Microsoft has decided to clarify what exactly the new moniker means, amidst the outcry. The fourth-generation Xbox console, final form of the Project Scarlett, and successor to the Xbox One will actually just be called Xbox. The Series X part of the name is just a branding subtitle, to "allow room for additional consoles in the future", according to the company. So, theoretically, rather than the current naming scheme, which sees Microsoft selling the Xbox One, Xbox One S, and Xbox One X, the "Series X" name will help consumers choose between different models of the new Xbox, such as the highly-rumored discless streaming-only Xbox.

The name we're carrying forward to the next generation is simply Xbox," a Microsoft representative told Business Insider. "And at The Game Awards you saw that name come to life through the Xbox Series X.

"Similar to what fans have seen with previous generations, the name 'Xbox Series X' allows room for additional consoles in the future," the Microsoft rep told us.

Tags: [PLATFORM=/platform/xbox-series-x]Xbox Series X[/PLATFORM]

Source (Exclusive interview via Business Insider)

 

[jesus96]

more like cubebox

 

[gamesquest1]

I actually think they should just go for the no confusion naming model, they have already painted themselves into a corner by going with xbox 360, from then on they were doomed unless they take a drastic rebrand, and they chickened out and went with xbox one and painted themselves even further into the corner, they need to just go with no numbers to escape the trap, just go with a whole new product name each time like Nintendo do, imagine if Nintendo had tried to cling to their original naming choice, we would be on the super, duper, amazing, fantastic brilliant entertainment system, just drop the pattern and start fresh each generation

 

[Jayro]

FFS Microsoft, go home you're drunk

Don't forget, this is coming from the company that brought us from Windows 8.1 straight to Windows 10.

 

[Uiaad]

Don't forget, this is coming from the company that brought us from Windows 8.1 straight to Windows 10.

Yeah but we all know the reason for that, Seven Eight (ate) Nine - Plus the confusion with the 9x family line and lazy coders * shrugs*

 

[osaka35]

I like my xbox...but microsoft is terrible at PR and clarity. Their UI is clunky and their naming schemes are obtuse. nintendo names after the console's abilities or defining features (ish), playstation is incremental, and xbox is...whatever crud floats to the top? they need a marketing team who knows something about gaming and not just businessese

 

[zoogie]

I think scarlett will be Xbox 2X (and its sequel, Xbox 3X). The cheapy version will be Xbox 2S.
So there will probably be an X Series and S Series for different price/performance classes.

What really gets me is people that actually thought they would use "Series X" as the actual name.
Come on you goofs, "Series" implies multiple iterations and names.

 

[Uiaad]

I think scarlett will be Xbox 2X (and its sequel, Xbox 3X). The cheapy version will be Xbox 2S.
So there will probably be an X Series and S Series for different price/performance classes.

What really gets me is people that actually thought they would use "Series X" as the actual name.
Come on you goofs, "Series" implies multiple iterations and names.

you'll have the standard, cost reduced "all digital version" and a pro version anymore than that and you would end up risking fragmenting your platform too much

 

[SammyP6]

that literally doesnt explain anything. its still a dumb name, and the acronym xb-sex is terrible

 

[ombus]

Guys at microsoft are genius.. What better way to get publicity.. Let other people talk about your product.

 

[FAST6191]

I actually think they should just go for the no confusion naming model, they have already painted themselves into a corner by going with xbox 360, from then on they were doomed unless they take a drastic rebrand, and they chickened out and went with xbox one and painted themselves even further into the corner, they need to just go with no numbers to escape the trap, just go with a whole new product name each time like Nintendo do, imagine if Nintendo had tried to cling to their original naming choice, we would be on the super, duper, amazing, fantastic brilliant entertainment system, just drop the pattern and start fresh each generation

I would say they could probably have got away with the xbox 720. After that it might get a bit harder (to say nothing of the extreme sports bubble bursting a few years back) but to save confusion then they could probably have taken the 1000, 2000, 3000, 9 million type pattern.

 

[the_randomizer]

Don't forget, this is coming from the company that brought us from Windows 8.1 straight to Windows 10.

8.1 was absolute crap though

 

[Flame]

why not called it the Xbox series then.

and why X series?

 

[IncredulousP]

If they keep this up people are going to have an ex-box.

 

[gamesquest1]

I would say they could probably have got away with the xbox 720. After that it might get a bit harder (to say nothing of the extreme sports bubble bursting a few years back) but to save confusion then they could probably have taken the 1000, 2000, 3000, 9 million type pattern.

I was thinking year could work, kinda helps push die hard upgraders feel more compelled to upgrade when they release the xbox 2022 slim revision, but I guess at that point it kinda highlights the age of their console as it starts to get a bit later in the life cycle, although I guess it would make people feel more compelled to buy the slim revisions etc rather than just buying the cheaper older version

or they could've just fixed the stupid cycle, by just jumping from xbox one X to xbox XI or 11 or something , pretty sure their original 360 naming move was because they didn't want to be branded 2 while the Playstation was on 3 that might confuse a few dumbos into thinking that the XB2 was a generation behind the PS3

 

[FAST6191]

I was thinking year could work, kinda helps push die hard upgraders feel more compelled to upgrade when they release the xbox 2022 slim revision, but I guess at that point it kinda highlights the age of their console as it starts to get a bit later in the life cycle, although I guess it would make people feel more compelled to buy the slim revisions etc rather than just buying the cheaper older version

or they could've just fixed the stupid cycle, by just jumping from xbox one X to xbox XI or 11 or something , pretty sure their original 360 naming move was because they didn't want to be branded 2 while the Playstation was on 3 that might confuse a few dumbos into thinking that the XB2 was a generation behind the PS3

I suppose year could still work with the xboninator several thousand approach

 

[Pleng]

Don't forget, this is coming from the company that brought us from Windows 8.1 straight to Windows 10.

Still not as big as the leap from 3.11 to 95

 

[KingVamp]

They may as well then just do Xbox 4 or jump to Xbox 5 and just fix their whole naming scheme. Companies have just simply jump numbers before.

 

[Silent_Gunner]

They may as well then just do Xbox 4 or jump to Xbox 5 and just fix their whole naming scheme. Companies have just simply jump numbers before.

*KOF2003 to KOFXI intensifies*

Yeah, this naming fiasco should have been all worked out before the announcement. Otherwise, people wouldn't be calling this system the Xbox SeX.

I mean, what's next? Come up with more acronyms to call your following consoles? I got a few:

Xbox 4/20
Xbox 69
Xbox Resurrection
Xbox Vs. Sega
Xbox vs. Windows
XXX Box
Microsoft Xbox
Microsoft Xbox vs. Apple Pippin
Microsoft Xbox vs. Apple Pippin Electric Boogaloo
Xbox Two: Electric Boogaloo
GatesBox
BallmerBox
NadellaBox
GabeNBox
Garry's Box
Xbox Radical
XcellentBox

Feel free to come up with more names!

 

[CORE]

So XBOX will be backwards compatible with XBOX Games? I would like to think so it came with a Game Halo 3 Anniversary Edition.

Whats that you mean previous first Gen XBOX WTF are u on about I have an XBOX I just bought it with Halo 3 Anniversary Edition.

It is first Gen? Oh your saying XBOX from 2001/02? Then why you still selling that I want the latest XBOX?

It is the latest XBOX... Oh F**k Off!

 

[jamezfat]

I guess one could say that the name has come full 360.