Stopped reading at Kotaku.
This looks like a very desperate attempt by Youtube to try bring any sort of interest into their lackluster streaming platform. They're also doing it wrong:
- The reason why gaming TV channels failed is because Gamers in general spend most of their time gaming instead of looking at a clock to see when some show will start (they save this for prestigious consideration for those shows they can't just watch on Netflix). Although Streamers can run podcasts and shows on a schedule, this mostly only works out because there are people who are already on the platform and watching other things at that time, immediately before, or immediately after. Nobody is watching Youtube's streaming service, and certainly not watching most of the youtube "personalities" that are being touted here as just background noise while they work.
- The setup of the show just sounds like an effort to schill out as much product placement and hype as they can squeeze from advertisers and their handful of indentured personalities who are always looking to sell out for a buck (and boy do they need it after the change Youtube made to monetization recently).
- Selling out aside (although not really), I can't see anyone being that interested to watch a show that is just going to show the very same trailers that can be seen on their own... Anything that comes out in interviews is likely to be devoid of meaning beyond promotion, and most discussion will likely be without any insight in to what is happening in the gaming microcosm. It's all flash and advertising without any substance.
- Twitch has already been doing this sort of thing to fill their "dead air" times during their convention coverage... This last point being rather poignant considering that Twitch will be having pretty much round-the-clock coverage of their own convention, including not only gaming, but also informative panels about gaming professionally, streaming, as well as discussing games that are being showcased.. the weekend this show premiers.
Nevermind the dozens of shows with similar formats which are and have been done on a weekly basis on Twitch by individual streamers who are less interested in promotion and selling out and more about talking about the hobby they actually care about... gaming.
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