that video doesn't "display" any 4.4 version string anywhere.
it displays "you have old IOS detected, and this game disc has newer version of your IOS, an update will be performed to update your old IOS version"
for example, someone installing cIOS 249 with version lower than the titleID version present on the disc he tries to launch from disc channel and didn't install Priiloader to block update from disc.
the System menu version doesn't provide a good method to determine if your console's content is up to date or not.
the system menu is only an application, not a firmware.
You can install System menu 4.3 with IOS80, and never had IOS56 installed ! the game running on IOS56 will detect that you are missing a IOS and prompt to update.
it updates the IOS, NOT the system menu application version.
Either you try too hard to troll, or you have been fooled yourself believing something that doesn't exists.
If you are not here to help the user to update from 3.2U then please, don't provide false information. thanks.