If you're a parent, you'll undoubtedly know how annoying happy meal toys are. Let's face it, they're mostly crap, but the marketing strategy works because your kids will pester you until they get one. Well, this might be one time you don't try and leave the toy in the restaurant or throw it away after 10 minutes because your child has lost interest:
Our next Happy Meal invites kids to Run, Jump and Power Up with Super Mario!
McDonalds UK