UK video game retailer GAME has unveiled a new product on offer in their stores. It's not a game, nor a gaming accessory; it's Christmas Tinner, a complete Christmas dinner, a four (five? six? I lost count) course meal... in a can. One can. At once. I'm not talking TV dinner thing with separate containers here, no. This is the whole shebang layered into a single can. Similar things have happened before but with this one the components are distinct instead of being a gravy smoothie.
This looks shoop'd
But here's the kicker: it's aimed specifically at - gamers.
The "logic" behind it?
Now I don't mean to belittle the idea; after all, some of the greatest inventions in cuisine were made, or so it is said, because the inventors didn't want to pause their games for such trifling matters as food. John Montagu, the Earl of Sandwich, didn't want to disrupt his card game; Khalif Hassan Shish Kabob didn't want to pause his game of chess, and Lady Aimée Hors d'Oeuvre was loathe to interrupt a heated round of parcheesi.
Whether GAME will continue the line of visionaries and their glorious creations, however, or will the can'o'Christmas go the way of canned whole chicken, remains to be seen.
Sauce.
This looks shoop'd
But here's the kicker: it's aimed specifically at - gamers.
The "logic" behind it?
Ah yes, labeling your can of mush as "for gamers" is much more dignified than labeling it as "for lazy slobs" and "foreveralone losers", and so much more dynamic and modern than marketing it to campers. At least it's not as obnoxiously tryhard "hip" and "with it" like some products I could mention and retains a dose of tongue in cheek. Beef tongue in pork cheek, but still.“According to new research almost half (43 per cent) of the nation’s gamers plan to spend the majority of Christmas day playing on their new consoles and games.
“That’s why retailer GAME has developed the Christmas Tinner, enabling gamers to get their teeth into GAME play all day without having to miss out on a mouthful of their favourite food or do the washing-up.”
Now I don't mean to belittle the idea; after all, some of the greatest inventions in cuisine were made, or so it is said, because the inventors didn't want to pause their games for such trifling matters as food. John Montagu, the Earl of Sandwich, didn't want to disrupt his card game; Khalif Hassan Shish Kabob didn't want to pause his game of chess, and Lady Aimée Hors d'Oeuvre was loathe to interrupt a heated round of parcheesi.
Whether GAME will continue the line of visionaries and their glorious creations, however, or will the can'o'Christmas go the way of canned whole chicken, remains to be seen.
Sauce.