Crowd funding has always been about letting people fund the projects and creators they want first and foremost. This is "letting the free market decide" in action. If people want to fund a project from a big name, then why not let them? The people can decide for themselves whether or not the project is worth investing in. You yourself extol the virtues of the free market, and here it is.
It's kind of silly to portray this all as pure, innocent crowdfunding being corrupted by big business,
man. When did you grow your goatee, ya beatnik.
Now, now, now - don't mistake my approach with your usual
"free thinker fedora-wearing neckbeard hipster" kind of approach - you know me very well and as you've mentioned yourself, I'm a big proponent of
"free market" which regulates itself, but you have to adjust your approach to the context.
Free market is a lot like a very exclusive, expensive club - everyone is welcome to enter it, however the entrance fee can be pretty hefty. Kickstarter was created for those who want to enter the market but have no material means of doing so - it's for industrial upstarters. In a normal economical situation such upstarters would present their business plan to a bank and ask for a loan for their business venture, however either due to the economical crisis or other external or internal reasons such a loan may be out of reach or insufficient - this is where Kickstarter
"kicks in" - said business or project plan can be presented to
"the crowd" which can decide whether to fund it or not. A sizable company which already is a part of the market and produces its own revenue is to a large extent self-sufficient in regards of funding - they no longer require crowdfunding to enter the market - they are a part of the market.
We can't really speak of the
"free market doing its job" in the context of Kickstarter unless you consider the vague promise of a product or an idea
"products" - Kickstarter isn't about
"selling" anything, it's about convincing users to invest in your idea so that
"a product" is created. Kickstarter plays the role of
"a decentralized bank" rather than a sales outlet and it provides the creators with
"low-risk funding", not
"revenue".