The Ridiculous "Serving Suggestions" on Food Packaging (1.9MB pictures)

If I've ever seen nonsense it is the Serviervorschlag (serving suggestion) on food packaging. It just blows my mind! There is simply no limit how stupid it can get.

Now this entry contains a lot of pictures (quick and dirty scans) of some serving suggestions. I tried my best to compress them down for slow connection and/or limited data volume since quality does not matter much in this case.

Now let's start with some cans: Corn, peas and small carrots, fruit mix. They suggest to just throw the stuff on the table?! And I am supposed to add fresh fruit to the canned mix?
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How about some sausage? Tastes good, granted. But I want some bread. First one is too little bread, second one no bread at all; just thrown on the table with some grains and a tomato.
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Chopped tomatoes in a can. Put it into a small dish… and throw some tomatoes on the table as well.
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Italian "Barilla" pasta. Mhmm. Love it. But that is not a serving suggestion. You don't serve two spaghetti on a fork. It might look like this while eating (minus the basil leaf which should be part of the sauce), not when serving.
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Extra fine flour for pizza. That is literally a comic figure at a pizza oven! Why do they even write "Serviervorschlag" next to this?
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And now my favorite. Classic wheat flour. Nothing more nothing less. You can make a lot of different kinds of bread or cake or whatever with it. What do they suggest? I imagined having children when seeing the following picture. They come home from school and loudly shout: "Mom, we're hungry!" Then they look at the table and see this:
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My kids would likely grab the phone and call the nuthouse


Seriously, what in the world are the people responsible for these pictures thinking?

Any comments or opinions on this?



Edit: Example for the what I would say is the intended usage of the phrase:
12.jpg
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Comments

The "serving suggestion" phrase is defined and mandated by law, to specify that the packaging does not contain everything that is shown in the illustration, or that the contents are not in the shape or form as they are on the illustration. If the text wasn't there, buyers could argue that the packaging was misleading, and that it was false advertizing, etc. The legally defined way of saying this is "serving suggestion", which is also shorter and more marketing-friendly than writing "WARNING, THE PICTURE IS ONLY THERE TO LOOK NICE, THE PRODUCT LOOKS NOTHING LIKE THAT". They are not actually suggesting that you serve the food that way.


This of course leads to some silly extremes, like the flour one, or like the one I saw recently, a blank white smoothie bottle, text only, no pictures whatsoever, and a tiny little "*serving suggestion" disclaimer in the corner.
 
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Serving suggestions with meat, fish, or other animal-derived products on packaging that otherwise clearly advertises the food as vegan and sometimes even has certificates. Why would they waste their time making sure all the ingredients are vegan and getting certified if they're just going to suggest people to eat it non-vegan anyway?
 
As @Veho said and well, this is mandatory by law and its main purpose is to manage the customers' expectations and try to avoid disappointment and complaints. :rofl:
 
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Aw I thought you had read the serving size suggestions on the back and then realised why there is a proliferation of fat bastards these days.

IC_ said:
Serving suggestions with meat, fish, or other animal-derived products on packaging that otherwise clearly advertises the food as vegan and sometimes even has certificates. Why would they waste their time making sure all the ingredients are vegan and getting certified if they're just going to suggest people to eat it non-vegan anyway?

Because the world is mostly non vegan and vegan food (or foods for variously fad diets) has the often justified idea out there where... I can't say tastes like shit as that would imply it at least tastes of something. Sugar free, gluten free, animal product free, taste free being how that usually goes. To that end "ew they can keep that nasty vegan stuff" might be diverted to "well actually I could at least put a steak on top of it".
 
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@Veho Yes, I know this. Doesn't make the examples any better. These are not nice looking pictures better than the content.

I've added a picture of a backing mixture as a positive(?) example. The tart on the picture looks far nicer than I would ever be able to do it. That is where "serving suggestion" comes in to "avoid disappointment and complaints" – like @tfocosta said.
 
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R
... As a side-effect of Lockdown, I bake every other day for the past year, from fresh loaves of Bread to Pizza and have attained quite the Baker's Hands from all that kneading. I also make and hand-cut my own Noodles.

I can tell you right now, chucking in that Egg Yolk is a waste of Flour.
 
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Further thing to consider in this.

Know all those make a cake with this packet mix things you can get that see you add an egg?

There is no chemical*, taste or financial reason that the companies don't stick it in there and just have you mix it up, maybe with water, and stick it in the oven. They do it because when they first made them probably when your grandparents were young (or possibly not born yet) nobody bought them. They then hired some advertising peeps and they noted people want to think like they are doing something.
https://www.edology.com/blog/marketing/pr-campaigns-edward-bernays/
Though some reckon it was not that but people adding their own frosting, either way the point stands.

*if we are sticking with the vegan stuff. I did accidentally make a vegan cake a while back -- was too bone idle to get eggs out of the fridge so grabbed some chick pea flour egg replacer instead (cake uses olive oil instead of butter/lard/suet/... and no honey and no milk, did not put chocolate chips in either that time). Worked just fine and would for most cake purposes that are not the egg custard type approach (and I made one of those last night, delicious though when it says leave it for 3 hours to cool they mean it).


Or there is also the adage "the first bite is with the eyes".
 
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R
Growing up in Australia, I would say White Wings is a pretty famous baking brand for adults but, as a child back then, the biggest appeal was their packaging for Pavlova Magic.

All their ready-made ingredients are inside an egg-shaped package, which probably served as a reminder that all that was missing are the eggs.

As a Comment to this Post, I would say this is the best example I have of packaging that visually tells you what's missing and what the final product should look like; handy for people already in the shops doing their groceries.

Always wanted to try making their product, never got around to it, so I can't really comment on how Pavlova Magic tastes.
 
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The third image...that's not a cocktail. Surprised the spelling's the same, but that does not look like an alcoholic mixed beverage. The heck? How'd that happen?
 
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@AkiraKurusu
It is used in more meanings in German. Seems English is strictly limited to the alcoholic beverages with that word (at least I didn't find any other meaning with a short search)
https://www.openthesaurus.de/synonyme/Cocktail

openthesaurus.de/synonyme/Cocktail said:
Bedeutungen:
1. ein alkoholisches Mischgetränk 2. kalte, pikante Vorspeise mit gemischten Zutaten (zum Beispiel Meeresfrüchte, Fleisch, Gemüse, Früchte) oder gemischte, marinierte Früchte, die in einem Kelchglas als Dessert serviert werden
↓↓↓↓
1. alcoholic mixed drink
2. cold, savory appetizer with mixed incredients (e.g. seafood, meat, vegetables, fruits) or mixed marinated fruits, which are served in a goblet as a dessert.

Casually one can refer to Cocktail in other circumstances as well when things are mixed together. Example: Somebody used a lot of different insecticides → poison cocktail.
 
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Dosenkompott/Dosenfruchtsalat.:rofl2:

Canned Fruitsalad / Canned Compote maybe.

German/Austrian Manufacturer have sometimes funny Terms for Things.
 
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Cocktail as a thing other than booze exists in English
Fruit and cocktail sausages (the small ones that might theoretically go on a stick with something else) being the main thing
https://www.tesco.com/groceries/en-GB/products/256362490
https://www.sainsburys.co.uk/gol-ui/SearchDisplayView?filters[keyword]=fruit cocktail
https://groceries.asda.com/search/fruit cocktail
https://groceries.morrisons.com/bro...ets-102637/fruit-102639/fruit-cocktail-102642
That being the big four of UK supermarkets.

I don't know that I would necessarily expect people to have that in favour of other forms of canned fruit (other stuff you can cook with and do other things with) but it would certainly not raise an eyebrow to find it in anybody's cupboard up and down the land.

Seafood cocktail is also referenced in one of my favourite songs but is rarely seen


Prawn cocktail on the other hand is a massively popular flavour (or maybe not https://www.joe.co.uk/food/walkers-...n-cocktail-crisps-we-cannot-allow-this-138309 ) of crisps and has been for decades, less popular as a straight up dish unless you are doing a 70s-80s throwback night (it was considered fancy back then for reasons unknown).
https://www.notdelia.co.uk/the-prawn-cocktail-years/

As others mentioned drug cocktail is a thing if you need to take multiple to cure multiple conditions, make things work better in combination or negate side effects from other things.
 
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