I'm reminded of that Simpsons episode where Bart wants to get a nameplate.
"Bert... Burt... Bort? Aw, come on. "Bort"?
Random passing lady: "No, Bort, you can't have a name plate."
Random passing guy: "Are you talking to me?"
Lady: "No, I was talking to my son Bort."
PA system: "We need more Bort license plates in the Gift Shop. Repeat, we are sold out of Bort license plates."