If Nintendo wants to say right out of the gate that their shooter IP was purely objective based, they wouldn't have had a death counter in the original game. You're right that so many other alternatives have a death counter, but I think we can both agree that we want to see how our teammates and opponents measure up to us. And you can only reasonably find out with a death counter and comparing them to how many kills they got. A shooter (competitive online, anyways) will always have some degree of focus on killing. Nintendo removing the death counter is not something I see as a deterrent to get players turning their attention to the objective at hand. As a day-one fan of Splatoon 1 since launch, I appreciated the death counter and very sad to see it go in the latest version. Do I blindly focus on kills instead of going for the objective in ranked mode? Of course not, that's not how you win especially in the higher ranks. But no one would question that killing has a purpose in ranked mode more than just eliminating the threat on the field. You killing someone splats a radius of ink in your colour on the turf. I have more of an issue with the death counter because I can't accurately pinpoint if a teammate was actually a liability or an asset. Sure, you got 8 kills which I see in the results, but what I don't see is that you died 15 times, for instance. As such, no one gets ashamed by how many times they died because no one will be able to see and judge them. And do you yourself count exactly how many times you yourself died in the heat of a match? I certainly don't, and that counter at the end would have been a good reminder of where I need to improve.