Emulation SNESAdvance (and Pogoshell?) woes

[J B L]

When I use snesadvance.exe to build the SNESAdvance.gba ROM, when I try to load the ROM with VisualBoyAdvance, it gets "stuck" in the menu. All buttons are non-responsive. When I try to load the ROM in Pogoshell, I get a white screen.
I don't know what i'm doing wrong. Any and all help is greatly appreciated.