But as a company, it should be. Look at the Xbox One. How many people are running out to grab one? Nobody, because there's hardly exclusives. And if you think, well if they didn't fight for exclusivity, then companies could focus on QoL or OS improvements, but I doubt it, seeing as both Microsoft and Sony have very awkward home menus with ADS IN THEM. If there were no exclusives, then it'd just come down to 3 relatively similar pieces of computer shoved into a box that all function the same and play the same games.