That's a fair point, however I'm willing to bet that the technology in the 3DS was developed long before the system prototype was made so its old R&D therefore must be a lot cheaper . I believe Shiguru Miyamoto keeps a Gameboy advance prototype from the 90's that has 3D screen in his desk drawer claiming it to be his favourite console. and then we have the Virtual Boy. (despite all this 3D still doesn't work that well) So Although that is true what you say for the most part. I would still take, 10% or even 5% profit on, £279.99 times 1.5 Million, And lets not mention the fact that the switch is a re branded Tablet. Due to this fact I'm also willing to bet the profit margins are higher than 10% and probably higher than the margins on actual physical software. And as for marketing well it seems to be non existent since the DS and wii days. Most game media and even shops sites don't even have a Nintendo section anymore, I mean WTF they have turned into the TurboGrafx of the 2000 with tiny sections in shops and barley being mentioned. Instead they like to befriend youtube people who don't swear, are family friendly and are basically fan boys. God forbid if you swear or give honest reviews or mention Nintendos bad practices, instead expect a copyright ban ?? is that money well spent? they are like a bunch of gangsters with a protection racket haha Lets face it Nintendo has been in the game since the beginning (excuse the pun), by now, they should have some very well established relationships with chip manufactures and hardware manufactures. and a R&D department which should be brimming with technology and creative minds. If they for some reason don't have those things then they only have them self to blame for severing all their ties and wasting all their money in the early 90's.