I will agree with that completely. They did something similar with Halo 4 and hyping up the whole Forerunner returning thing, though the setup wasn't very deep. It was more or less exactly how it was presented and you had to really get involved in all the side stuff (Halo Waypoint videos, etc) to get the full story. Something that I really didn't agree with, by the way. But yes, this game has a hyper hype train raging along, pushing it. I guess, for those of us that didn't get accidentally distributed/leaked copies, we'll know if it lives up to the hype in another nine days.