Nintendo and Kelloggs have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectable Super Mario Odyssey box art, each Super Mario Cereal box functions as an amiibo accessory, making breakfast a more playful experience.​

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From the press release:

With Super Mario™ Cereal, Nintendo and Kellogg's® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. (Photo: Business Wire)

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

Source: GBAtemp Inbox

 

[samcambolt270]

the fuck? nintendo has officially jumped the shark

 

[VinsCool]

Next they are going to do the same with chips. Who doesn't eat chips while they play video games?

Spoiler: Yummy

 

[Kioku]

Next they are going to do the same with chips. Who doesn't eat chips while they play video games?

Spoiler: Yummy

I need therapy after seeing this.

 

[zeello]

oh so the technology is small and inexpensive enough to be on cereal boxes, all this does is bring attention to the fact that amiibo figures are pointless and overpriced

btw what's with the meme regarding the bad taste of Nintendo switch cartridges, like since when do people put games in their mouth to taste them? o.O
How did this become a thing..

edit: It also means you can no longer buy Switch games used, unless you want something that someone put in their damn mouth.
edit: or their dog's mouth...

 

[Xzi]

oh so the technology is small and inexpensive enough to be on cereal boxes, all this does is bring attention to the fact that amiibo figures are pointless and overpriced

They're a little more expensive to make when they've got the actual figurine on top of the NFC tag, but yes, obviously Nintendo makes a profit on these. Pretty much all of mine I've got at under $10.

btw what's with the meme regarding the bad taste of Nintendo switch cartridges, like since when do people put games in their mouth to taste them? o.O
How did this become a thing..

edit: It also means you can no longer buy Switch games used, unless you want something that someone put in their damn mouth! Gross..

I don't know when people started tasting carts, but the meme is because they put a bitterant on Switch carts to keep young children from swallowing them (because they're so tiny).

 

[Bladexdsl]

the fuck? mario has officially jumped the shark

fix'd

 

[SonicfanCEMUTesting]

Look we know that we didn't got an new Super Mario cereal for years, but how the hell would you add a function that allows you to connect the box into the Nintendo Switch Joy-Con Right Stick/Pro Controller NFC touchpoint that makes the box act like an Amiibo?

 

[TotalInsanity4]

Look we know that we didn't got an new Super Mario cereal for years, but how the hell would you add a function that allows you to connect the box into the Nintendo Switch Joy-Con Right Stick/Pro Controller NFC touchpoint that makes the box act like an Amiibo?

An NFC sticker

 

[SonicfanCEMUTesting]

An NFC sticker

Still ridiculous

 

[TotalInsanity4]

Still ridiculous

How so?

 

[RedBlueGreen]

Still ridiculous

It's actually very practical compared to making an entire figure. A lot of people who like amiibo are collecting them, so they either don't open them or they put them on a shelf somewhere. Having the NFC tags (like the sticker ones) allows things like amiibo cards giving people an easy and cheap way to use amiibo for the actual game bonuses. It can also reduce the amount of rare or limited edition amiibo because they can just print mass amounts of cards. It also allows for a much bigger selection compared to making a figure that you have to base on a popular character because the cards would be very cheap to manufacture so worrying about sales isn't as big of an issue.

 

[Dr.Hacknik]

Next up: Nintendo releases Mario inspired Ramen, with Amiio functionality for Mario Odyssey.

 

[PixelatedIvan]

This needs to come to Canada

 

[Noctosphere]

https://www.cafr.ebay.ca/itm/Ninten...512913?hash=item4b2f347011:g:tdYAAOSwHUhZ8RJD
they certainly arent good anymore

 

[Unia4L]

Nintendo has got their A-Game going. A lot of kids will see this and ask for a switch for Christmas just to use that box. It's an excellent idea.

 

[WeedZ]

Hey kids, like sugar and videogames? Now you can put sugar on your videogames.

 

[ExploitJunkie]

Ahhh brings back memories

 

[Hyborix3]

I don't know why but I could imagine some kid asking Mario odyssey for their birthday and someone who doesn't know much about Mario buy this cereal box

 

[RandomUser]

Eh, Nintendo never did had good food anyways, they always sucks in terms of flavor and anything they touch for food, ended up tasting bad.

 

[xbox360fan2006X]

pretty nice