Nintendo Partners with Western Digital to Create Licensed Switch SanDisk Memory Cards

Nintendo and Western Digital Corporation have formed a global partnership to create Nintendo-licensed memory cards for use in Nintendo Switch video game systems. The microSDXC cards will be available in capacities of 64 GB and 128 GB, and will feature the Nintendo Switch and SanDisk logos.

San128.jpg

“Western Digital is a global leader in memory storage, and its SanDisk brand microSD cards are trusted by consumers around the world,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “These new Nintendo-licensed memory cards provide significant additional storage for digital content, and in many retail locations they will be conveniently displayed alongside Nintendo Switch games and accessories.”

“As more and more amazing games and related content become available for download on Nintendo Switch, our licensed memory cards allow users to quickly and easily expand their storage,” said Sven Rathjen, Vice President of Product Marketing, Client Solutions, Western Digital. “Nintendo Switch has generated tremendous momentum, and we are thrilled to partner with Nintendo to offer consumers a trusted card for their system.”

Nintendo Switch gives players the option to supplement their system’s built-in storage, depending on how much digital content they choose to download. Ever since Nintendo Switch launched in March, the system has become home to a continually growing library of diverse downloadable games and content. Additional storage enables players to download more digital games and content, and take it all on the go. Also, a microSD card will be needed for certain Nintendo Switch games that contain an especially large amount of content and require additional storage for players to enjoy the full experience.

The Nintendo-licensed 64 GB and 128 GB microSDXC SanDisk memory cards will be available at select retail outlets starting in October 2017.

:arrow:Source: GBAtemp Inbox
 

Xzi

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Honestly, the price might only be like $2-$3 more than typical, because the goal is to actually sell these, after all. Slightly different printing on the mSD and packaging shouldn't affect price much. Especially since you never see your mSD when it's inside Switch.
 
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sansnumen

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Honestly, the price might only be like $2-$3 more than typical, because the goal is to actually sell these, after all. Slightly different printing on the mSD and packaging shouldn't affect price much. Especially since you never see your mSD when it's inside Switch.

You would think that. However, what's stopping Nintendo from charging a hefty premium just for having the Switch logo printed on the microsd cards? SanDisk has to pay the licensing fee somehow.
 

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You would think that. However, what's stopping Nintendo from charging a hefty premium just for having the Switch logo printed on the microsd cards? SanDisk has to pay the licensing fee somehow.
Nothing stops them from doing that as long as they don't care about turning a profit from these on the sales end. I'm not so sure they don't, though.
 

sansnumen

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Nothing stops them from doing that as long as they don't care about turning a profit from these on the sales end. I'm not so sure they don't, though.

They'll make money. Nintendo will pull a Nintendo and keep supply artificially low. Then when an unsuspecting parent waltzes into Gamestop to buy his kid a Switch, he'll pick up an overpriced microsd card because he'll see Mario printed on the label. Count on it.
 
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V0ltr0n

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Same bs they did with the wii. Run of the mill sd card + Nintendo's name on it = overpriced vanilla sd card.

And morons will still buy it. Lolololol
 

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I smell price gouging. Didn't this already happen?? At least iirc, Nintendo had already started selling "official" licensed SD cards for the switch. Pretty sure they had a hefty price at that. I want to see a ligit TB SD carseat reasonable prices. say around 60 to 100 is a good ballpark then.
 

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You'd be surprised at the stupidity of some people. Like @V0ltr0n said, Nintendo pulled the same move on Wii SD cards, and same thing for the DSi SD cards. People never learn.
They were overpriced, but I don't think Wii SD cards were artificially scarce, I saw them everywhere. To be scarce there would have to be demand, lol. Sure, a few uninformed parents might bite at the checkout line, but that's a very small audience to target.
 
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astrangeone

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Well, I can see it being easier for parents/guardians who know nothing about the systems. Probably why they moved the Nintendo Switch/n2DS XL to the micro sd card format as well.

I rather buy a large capability card and then forget about it. Or maybe put the Nintendo branding on the card itself...
 

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